What is a Brand Positioning Statement? Why do you even need one? Your business or organization can only grow and attract attention if people understand what you're all about. While there are no official figures, according to one source, in 2021, the average person was estimated to encounter between 6,000 to 10,000 ads every single day. There's a lot of noise out there, ya'll! To get … [Read more...]
5 Tips To End Social Media Overwhelm For Your Business
It’s a Tuesday afternoon. I have to leave, like, NOW to pick up my toddler from preschool. My old black lab has just laid his face in my lap and given me the “Shouldn’t we be walking right now?” eyes. But I’m stalling because for the last hour, I’ve been staring at Twitter, trying to come up with clever tweets. I pull up Facebook and immediately feel less-than. I click over to LinkedIn and … [Read more...]
5 Tools That Run My Business
While I might be a branding expert with years of experience in consulting and marketing, when I started out in 2008, I was not an expert at running a business. I cobbled together my operations and processes over the years. Since then, I’ve learned a lot about running a business and working for myself. And that includes slowly finding many of the tools I use to run my business on a daily … [Read more...]
Want To Build Your List? Love the Ones You’re With
We always want more, don’t we? We're all looking for that perfect list-building trick that will unlock more clients, more customers, more money. We all know it’s a lot easier to nurture a large, warm audience and convert them into sales over time. So we collect people and names like we’re picking blueberries and dump them into our sacks as we hunt for more. But what about those people who … [Read more...]
How to Make Facebook + Instagram Ads Work for Your Business: A Chat with Devani Freeman
Social media is a big part of promoting your business. Except for a few folks I know who have managed to build empires without it (believe me, they are outliers), social media is one of the best ways to boost your visibility and nurture a warm audience. It's a fabulous way to share your content, and help people know, like and trust your brand. Am I preaching to the choir? But many of us … [Read more...]
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