Video is one of the best ways to promote your business, build trust and convey your unique brand personality. So why is it so terrifying for so many? If video marketing or vlogging is on your branding to-do list for the year, good for you! Video is a great way to build trust, establish your expertise and allow your audience to get to know you. And when it comes to driving traffic, YouTube is … [Read more...]
Want to Succeed? Focus.
Be careful about giving advice. It can come back to haunt you. My almost 4-year-old burned me pretty badly the other day. The modern world does not do us any favors when it comes to presence and focus. I work very intentionally with my son to help him avoid overwhelm and concentrate on one task at a time. When he starts flipping through another book while I’m reading one to him, I gently take it … [Read more...]
3 Tips to Make Facebook Ads Work For You
Social media offers fantastic opportunities to increase your brand visibility, drive sales and build an audience. For those who do it well, you can get away with using the platforms for free and accomplishing all your goals. There are lots of experts who can help you do this well, such as Lilach Bullock, Jay Baer, and Amy Porterfield. But they will also educate you that investing some money … [Read more...]
How to Create a Simple Marketing Plan That Brings You Joy
Are you narrowing your eyes at the title of this blog post, thinking "There's no such thing as a simple marketing plan, Maria"? If every marketing plan you've ever tried has made you feel overwhelmed, allow me to explain simple marketing via a story about milk and pasta. Picture this: Your husband opens the refrigerator and removes a carton of milk. He asks, “How long has this been in … [Read more...]
How To Be Seen as an Expert…Or Increase Your Influence If You Already Are One
There are two common challenges people claim when trying to build an expert, influential brand. Do either of these sound familiar? People don’t listen to my ideas or see me an expert even though I know my stuff really well because I lack credentials/the right degree/level of experience. and... Everyone says they’re “experts” these days, but I really am one! I’ve earned it. But I can’t … [Read more...]
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