Social media is a big part of promoting your business. Except for a few folks I know who have managed to build empires without it (believe me, they are outliers), social media is one of the best ways to boost your visibility and nurture a warm audience. It's a fabulous way to share your content, and help people know, like and trust your brand. Am I preaching to the choir? But many of us … [Read more...]
Why friendships don’t just “happen” but why they matter
I'm going to get a little woo woo on ya, today. So turn off your iPhone and stop setting the world on fire for a sec, my go-getter. Your soul is made for connection. Much like hunger tells you when you need food and exhaustion tells you when you need sleep, loneliness tells you when you long for more connection. And most of us - especially those who are amazing entrepreneurial women taking … [Read more...]
How to use video and social media to boost your brand: A chat with Amy Schmittauer
Today’s digital economy has introduced us to countless people I like to call “artsy-techies.” They geek out on things like hosting options, social media network features and today’s audio/video/web technologies but they are a far cry from the A/V Club nerd of yesteryear. With their savvy style, easy wit and delightful charm, they crank out more creative innovation before lunch than I do all year. … [Read more...]
Gratitude Love Letter: The Remix
It's Thanksgiving in the US this week. Time to, well....give thanks. Or chow on turkey and stuffing. Whatever floats your boat. I prefer the former, but not in a Hallmark movie of the week kind of way. No need to hold hands around the dinner table and sing Kumbaya. I prefer gratitude in the quiet of a crisp late Autumn sunset. Or a walk through the park with Eddie the Wonder Dog, sans cell … [Read more...]
5 quick tips to boost sales around the holidays
The Bermuda Triangle of holidays is almost upon us: Thanksgiving, Christmas and New Year's. It can feel like a vortex into which you get sucked against your will and you can't control the velocity with which you spin widly out of control - until you get unceremoniously spit out the other end on January 2. Often with jetlag, a hangover and an eye-popping credit card bill. But the holidays can … [Read more...]
