What does your organization do? Why does this question strike fear into the hearts of new entrepreneurs? And let's be honest, many professionals and even markteres who can't quite capture what they do in a clear and compelling way. My friends, we call the proper response to this question the Elevator Pitch. What is an Elevator Pitch? You may have heard this term before but … [Read more...]
How to Write a Good Sales Page
Writing sales copy is hard. If you’re trying to write sales copy. I prefer to think of my sales page as a story. A story customers want to dig into, one that fulfills them. One they are moved by. (TWEET THIS!) Thats means, you have to think of your sales page as more than just “the facts.” It’s best to think about what your sales page story needs to accomplish. Here are 4 questions your … [Read more...]
Who Needs to Be Part of the Brand Project?
Your organization's brand is its reputation, essence and core. It's not just a logo creation exercise or marketing's purview from an ad perspective. It's everything your company is, offers and stands for, inside and out. Clients are sometimes surprised that when we work on a brand strategy process together, the key component is not just a marketing workshop, but … [Read more...]
How You Can Look At Innovation
While all the talk of “pivoting” these days is turning into a drinking game for some entrepreneurs, it’s important to remember one important thing: As a business owner, creator, entrepreneur, it has always been your responsibility to innovate. This is not new. Show me a business that never adapts, and I’ll show you an extinct business. Show me a leader who … [Read more...]
5 Ways Empathy Benefits Your Business
Empathy is not just good for society, it is good for your organization’s performance. (Yes, if I have to speak to selfish motives to make the world more empathetic, I will!) Empathy has been shown to have a direct impact on everything from customer loyalty to innovation to profits. When embraced with genuine intent and not simply as a glossy PR veneer, empathy … [Read more...]
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