It’s a Tuesday afternoon. I have to leave, like, NOW to pick up my toddler from preschool. My old black lab has just laid his face in my lap and given me the “Shouldn’t we be walking right now?” eyes. But I’m stalling because for the last hour, I’ve been staring at Twitter, trying to come up with clever tweets. I pull up Facebook and immediately feel less-than. I click over to LinkedIn and … [Read more...]
Are you giving too much away?
Recently, someone wrote to me and asked: “Maria, how can I differentiate my services without actually ‘giving it all away’ in the marketing and sales process? It's literally like pulling people out of The Matrix: unfortunately "no one can be told what the Matrix is - you have to see it for yourself." So I spend all this time ‘explaining the … [Read more...]
How to Write Copy That Converts to Sales with Betsy Talbot
Do you have trouble writing for your business? Maybe it’s a blog post idea you can’t seem to get from your brain to the keyboard. Or a sales page that makes you feel like a carnival barker. Or even an email to an influencer, potential client, or journalist—the kind of person who could help your business if only you knew what to say to them. And don’t even get started on case studies and … [Read more...]
How to Make Good Habits Stick: A Chat with Sarah Von Bargen
Have you ever committed to a productive or healthy habit only to have it all fall apart and revert back to status quo within a month, a week….or an hour? Yes, I’m talking about that daily afternoon scone I said I would give up forever, but by 2 pm had already scarfed down. Please don’t judge. We all have. We’re human. It’s so easy to talk about productivity habits, or “hacks” (I abhor … [Read more...]
Content Marketing Success. Part 3: Tips and Tricks to Make Content Marketing Easier
Enjoy this special three-part series on how to find Content Marketing success! If you missed it, head back to check out Part 1 and Part 2. You’re all bought into that content marketing is the right way to attract the right clients and customers, showcase your expertise and build a long-term relationship. Fabulous. Now, how the heck can you possibly get it all done? Boost your brand with content … [Read more...]
