I’m going to be straight with you: stop trying to do everything yourself. You know who you are: In an effort to “save money,” you sign up for every DIY course under the sun, thinking you’re going to have time to: perfect your writing, code your website, design your flyers, and everything else you need to do to run your business or promote your message. In addition to, you know, doing your actual … [Read more...]
Marketing 101: The Music Analogy
I am often asked to explain the difference between brand and marketing, and strategy versus tactics to audiences and clients. But today guest columnist Boyan Blocka, a writer, marketer and business consultant based in Vancouver, Canada, gives us a musical jam version of these definitions that are way more fun. His company, Kyosei Consulting works with clients worldwide. When meeting with … [Read more...]
What’s your brand position? 5 moves you can try
What do yoga, the Kama Sutra and brand strategy have in common? It's all about the right positioning. (Tweet it!) When your brand finds the right position to attract the right target customer, it's like star-crossed lovers meeting in the rain at the Eiffel Tower. It just works. There's connection. There's magic. But what does "positioning" really mean? And how do you land on the right … [Read more...]
It’s here! 7 reasons to love Branding Basics for Small Business, 2nd Edition
It's a....book! In what will prove to be the second most exciting Spring birth for me (our son is due in May), I'm pleased as punch to share the launch today of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, 2nd Edition (2014, Norlights Press) with all of you. Even if you benefitted from the first edition, I invite you to check this one out in paperback … [Read more...]
The Good “If” and the Bad “If”
“If” can be a powerful word. I recently watched a documentary about a football coach who lost his parents and sister in a car crash. Years later, he was still blaming himself. “If I wasn’t playing in that game, they wouldn’t have been in the car to come see me and maybe they’d still be here.” This comment made me so sad for him. The bad “If” is when you use the word to lament the past. … [Read more...]
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