“How can I get all of this done?!” is one of the most popular brand and marketing laments I hear from small business owners and solopreneurs. We all know that marketing and promoting our business can take a lot of time. Time we just don’t seem to have if we want to also have a life. First and foremost, crafting a strong, clear brand strategy before you start punching through your marketing … [Read more...]
5 Ways to Make Marketing More Enjoyable
I adore business owners that say they hate promotion. It’s super cute. This comes in other forms as well: I hate sales, I hate networking, I hate marketing. hate writing. Why so much hate? If this is you, let me comfort you a little bit. It’s not that you “hate” any of those things. Truly. Please save hate for things like reconciling your books or filling out government forms. I … [Read more...]
How to Make Great Videos: An Interview with Nathan Agin
Do you freeze like a deer in headlights when a camera starts filming you and your important message to the world? We all know video is a fabulous way to communicate your brand. But something seems to happen when we turn that RECORD button on. Doesn't matter if we're surrounded by lights on a fabulous set - or recording on our iPhone. As an actress, I totally get this - and it doesn't mean it … [Read more...]
4 Things You’re Doing to Sabotage Your Business on Social Media
Starting a Twitter account and sending five tweets a day is not enough. Requesting connections from everyone you’ve ever worked with on LinkedIn is not enough. Sending a daily email to your subscribers is not enough. I mean, sure, those things can work for you. But not if you’re not doing them right. Most companies, from one-person shops to global corporations, now recognize they need … [Read more...]
10 Killer Resources to Boost Your Business + Inspire Your Work
It’s hard enough to find time in our busy schedules to read all the great posts you can find online, much less consume all that great information. So, this week I thought I’d give you a quick round up of 10 articles from around the web that will wonderfully boost your daily business activities. Check these out for inspiration, business guidance and a little motivation…and please share to your … [Read more...]
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