Can what you wear influence whether you land a client, get hired, negotiate a favorable contract or if an audience believes you are credible and trustworthy? You bet. Brand extends beyond just your logo or colors to what YOU project when you walk into a room, lead a meeting or take the stage. Now, some of you may get a little huffy about “judging a book by its cover,” but please watch … [Read more...]
5 Ways to Make Marketing More Enjoyable
I adore business owners that say they hate promotion. It’s super cute. This comes in other forms as well: I hate sales, I hate networking, I hate marketing. hate writing. Why so much hate? If this is you, let me comfort you a little bit. It’s not that you “hate” any of those things. Truly. Please save hate for things like reconciling your books or filling out government forms. I … [Read more...]
3 Ways to Build Your Thought Leader Brand
If you’re a consultant of any persuasion, you have probably heard this ad naseum: You have to establish yourself as a thought leader. Let’s break down what this really means, why thought leadership matters and how you can build a thought leader brand. Thought Leadership Defined Thought leadership is simply establishing yourself as the expert on your chosen profession, not just on the … [Read more...]
