Your content is so sexy. It’s polished. Dazzling. Useful. Funny. You cracked yourself up writing that last post. You made your videographer cry when you shared that poignant story on camera. So why is it just sitting there? There is nothing more frustrating than creating something wonderful, pouring your heart and soul into it, putting it out into the world and hearing….crickets. I know. … [Read more...]
What Content Do I Need to Create and How Can I Make a Plan?
You’re a one-person business owner and you need to be 500 places at once. You’re the accountant, the website admin, the account manager, the marketer, the janitor, IT, and – lest we forget – the person who actually has to do the work your business provides. Given all of these demands on your time and budget, does the mere mention of “content marketing” make you want to curl up in a ball and … [Read more...]
5 un-ignorable reasons why your business needs a blog
A blog is an essential marketing tool for many, many reasons beyond brand building and SEO. (PS: if you are at a loss as to what to blog about or just hate writing, you can find other ways to deliver your valuable content: hire a writer, record a podcast, post photos, craft a Haiku...) Today, my writing partner in crime, Sarah Von Bargen, writer + business consultant and creator of … [Read more...]
What great stand-up acts have to do with long-form sales letters
Today's guest post comes from Fel Spahr, a snappy, savvy, sales-focused copywriter who works with entrepreneurs and small businesses. She crossed my orbit a little over a year ago and I adore her. Today she shares how long-form sales letters are like great comedy acts - in your usual brash and brilliant style. Learn more about her at the end and enjoy. Little known fact about Fel... I LOVE … [Read more...]
Boost your brand: 3 tips to make blogging easier
Blah, blah, BLOGGING. If you just sighed in disgust, overwhelm or sheer panic at simply reading the B-word, I'd like to talk to you today. Blogging is, in my opinion, one of the single best ways to grow your business, boost your brand and hustle up some thought leadership street cred. Think of it like you are the editor of your own little magazine: press releases and pitching be darned! You have … [Read more...]
- 1
- 2
- 3
- …
- 7
- Next Page »
