Tag: communication

How Does Clarity Lead to Empathetic Leadership

Posted on by Red Slice

Clarity is the third of the five pillars in my upcoming book, The Empathy Dilemma: How Success Leaders Balance Performance, People, and Personal Boundaries.

What are the Five Pillars of Effective Empathetic Leadership?

These are common traits and behaviors seen over and over again in the successful empathetic leaders I interview, speak to, and advise. Even those who truly are empathetic, but don’t label themselves as such! The 5 pillars are a result of hundreds of podcast interviews, research, and data and are common threads across all those who are empathetic and high-performing.

Let’s dig into the third one: Clarity

What Is Clarity? 

Ensuring everyone is on the exact same page through clear communication, expectations, feedback, and understanding of job roles, all of which roll up to an action- able mission statement and meaningful company values.

Why Is Clarity Important? 

Resentments build where misunderstandings thrive. One of the biggest reasons leaders and workers butt heads is lack of communication on mission, roles, and responsibilities. When people know what’s expected of them—including in emergencies and on an as-needed basis— they are less likely to become disgruntled or even feel entitled. Clarity helps people feel seen, heard, and valued; reduces the likelihood of conflict; and enables everyone to work together more effectively.

Clarity is so underrated. And woefully underused.

Sure, plenty of leaders talk a good game about its importance, but plenty more shy away from actually creating clarity when things get diplomatically dicey. 

Here are five strategies to try to be more clear. More details, examples, and tactics to try can be found in The Empathy Dilemma, so don’t forget to snag your presale copy now!

  1. Revisit Purpose and Values

Clarity on minutiae won’t mean bupkis if your teams don’t have foundational clarity on the company’s purpose and values. And neither leaders nor employees will be able to act compassionately if the shared purpose and values are confusing or vague.

  1. Clarify Roles and Expectations

How many people review their job descriptions after they’ve been hired? The number probably approaches zero, except during annual review periods. Given that, consider what you can do to ensure your team members understand and agree to their roles and responsibilities. Think beyond the job description to how you can clearly articulate the team’s rules of engagement. Have these discussions. Document them. And revisit often.

  1. Link Clarity to Accountability

You can’t hold people accountable if they’re not clear on their expectations and goals. Otherwise, what are they being held accountable to? Everyone on your team should be able to say,

“I clearly understand my contribution, I clearly understand that I’m accountable for this piece of the puzzle, and I’m accountable for how I show up every day.”

  1. Tell People Why

Leaders are busy and overwhelmed, which means they often convey what needs to be done and when but omit the reason why. Lacking a reason why, people feel disrespected or kept in the dark. This amounts to an empathy gap, and one that can be closed quickly and easily with clear explanations. They may not like the answer, but at least they understand why the ask is being made.

  1. Ask Better Questions

Little-known fact: clarity doesn’t come from having the right answer; it comes from asking the right questions. This can include knowing the right prompts when someone approaches you with a concern or problem. 

To better understand these deceptively simple strategies in detail, please check out The Empathy Dilemma for stories from leaders, and tactics to put these strategies into practice. 

These 5 pillars will transform how your team engages, performs, innovates, delivers for you and your customers.  

Enjoy special pre-sale and launch bonuses – click here now to check them out!

Check out more about the book here: www.TheEmpathyDilemma.com.

Photo Credit: David Travis, Unsplash

Leaders: Control or Connect?

Posted on by Red Slice

Recently, I learned (another) leadership lesson from my parenting journey:

Are you trying to control or connect?

My defiant son is learning to navigate who he is in the world, apart from Mom and Dad (if I dare slip up and say, Mommy, he is quick to correct!). You can imagine the arguments, stress, exhaustion – on both sides.

I’ve embraced positive parenting or conscious parenting. But I was raised quite differently and sometimes, well, I mess up.

And by mess up, I mean lose sight of my goals to get a short-term hit of self-righteousness.. 

My goal is to raise a healthy, empathetic, kind, self-aware, self-sufficient human boy. My goal is to encourage him to speak up for himself, express his creativity, and develop a growth mindset.

But those goals go out the window when your kid back-talks you, rolls his eyes, or refuses to do something you’ve asked him to do a million times.

A wise therapist reminded me (several times), my goal is not to control my son. In the macro sense of course. I’m not going to allow him to run out into traffic or anything. He is his own person with unique strengths, challenges, and preferences.  He is becoming who he is becoming and if the goals listed above are truly my goals, then I have to remember to seek connection more than compliance. 

This will ensure we have a close relationship for the long term, so when things get harder for him as a teen and an adult, his Dad and I can still have influence and he will still feel safe talking to us and being honest. No parent wants a child who keeps important secrets or cuts ethical corners to avoid punishment.

That doesn’t mean I let him do whatever he wants, whenever he wants.

That doesn’t mean he has no guardrails or expectations.

But in those tense moments, when tempers start flaring, it might FEEL good to shout and scream so loud that I will him into compliance. Or I can take a more graceful tact, regulating my own emotions while still seeing who he is AND standing firm with my boundaries. Being a model for him with my own behavior so he knows what to expect and strive for.

So leaders: Ask yourselves:

Do you want control or connection?

Tight-fisted, authoritarian control may get you short-term compliance, to be sure, from demanding a return to the office, tracking keystrokes and badge swipes, or publicly berating someone at the next team meeting for screwing up – but what does that buy you in the long run?

What are your goals?

Are your goals really to force disengagement (for their own mental health, in that kind of environment), encourage the bare minimum, foster resentment, and lose good, talented people to your competition?

I don’t think so.

Or would you rather create a high-performing team for the long term that collaborates, innovates, solves problems, and gets things done – all while remaining extremely loyal to you and the organization? 

You can still set high expectations.

You can still set boundaries and guardrails.

You can still have difficult conversations and get people to take responsibility and face consequences.

AND…you can do all of that while still prioritizing connection over control. 

Remember your true goals. And choose connection over control. I promise it will be worth it for your goals in the long run.

Photo credit: RD Smith, Unsplash

The Bear on How to Deescalate Conflict

Posted on by Red Slice

If you’re not watching The Bear on Hulu, go. Now. It’s the story of Carmen Berzatto, a world-class chef who returns to his Chicago home to take over his brother’s working-class sandwich shop after his brother commits suicide.

My husband and I love it because it’s all about the restaurant business, which we’re kind of fascinated by from a team dynamics point of view (and my husband worked in a hotel and catering kitchen when he was a teen), but the family drama, tension, acting, writing, and how they make Chicago an actual character are everything. As an Italian-American myself, the family dynamics resonate! And I get to enjoy post-college nostalgia, having lived in Chicago in the mid-’90s.

Some episodes are tough to watch. Your heart will race. The arguing will stress you out.  And some are so poignant, you will shed a tear. So much goodness!

Anyone who’s worked in a kitchen before knows the stress and drama. It’s real. And the show helps educate viewers on restaurant slang. One of which we might all want to employ. Carmen teaches his new head-chef Sydney a great signal to help de-escalate conversations when they get out of control.

We’ve all been in those conversations – at work or in life. They start out civil enough, then someone gets offended, the other person reacts, and pretty soon you’re both shouting over each other and no one is listening.  It’s not productive, and frankly, all it results in are bad feelings and a headache.

Carmen teaches Sydney the American Sign Language sign for “I’m sorry” When he has messed up, wants to apologize, or even wants to take the temperature down in a tense conversation, he makes a fist and rubs in small circles over his heart. 

There is one episode in Season 2 when they are arguing about the menu for the new restaurant they are opening. It quickly escalates. And one of them immediately uses the signal to help them both take a beat and reconnect. They are then able to constructively talk with each other again, not at each other.

What signal can you use for yourself – or create with your team – to let each other know that we recognize things are getting out of hand, and we are sorry for our behavior? How can you create a signal to reset the conversation to something more productive to move forward together?

Photo Credit: Mashed

How Empathetic Leaders Can Set Strong Boundaries to Avoid Burnout

Posted on by Red Slice

We are in some tough times. 

Layoffs, Market volatility. For many, returning to work or at least navigating change in a hybrid environment.

Managers are currently caught in the middle. They are feeling pressured from above to get back to delivering stellar results and improving profitability. And they are squeezed by their people, demanding (rightly, after many decades of the opposite) a more human-centered and healthy approach to integrate their work and life. The Pandemic accelerated this movement, and many workers don’t want to go back.

That leaves many leaders stuck – and exhausted.

These folks want to embrace compassionate leadership as a catalyst for innovation, collaboration, and engagement They really do. But how can they do so without losing their own health and sanity in the process? How can they avoid burnout?

The answer is not to give everyone whatever they ask for, nor is it to force you or the team to take on extra work. It also does not mean you become an unlicensed therapist and then slip on your own responsibilities. 

In my new book, I’m developing five pillars to being an effectively empathetic leader while still expecting excellence, setting boundaries, and avoiding burnout. 

Setting boundaries is essential for any leader to prevent burnout and maintain high-performance standards while still caring for their people as…well, people. Here are some strategies that can help leaders set better boundaries at work:

  1. Set clear expectations: Communicate with your team members and colleagues about your availability, working hours, and the time it takes to respond to emails or messages. This will help them understand your boundaries and respect them.
  2. Prioritize self-care: Take care of your physical and mental health by exercising regularly, eating well, and getting enough rest. Find hobbies that keep you in the present moment or simply give you joy, working out a different part of your brain. This will help you feel more energized and productive during work hours.
  3. Delegate tasks: Identify tasks that can be delegated to team members or outsourced to external vendors. And then trust them to do it! This will help you focus on high-priority tasks and prevent burnout.
  4. Say no: Learn to say no to requests that do not align with your priorities or are outside of your capacity. It’s better than saying yes and then dropping the ball! Saying no can be difficult, but it’s necessary to maintain boundaries and prevent over-committing.
  5. Take breaks: Take regular breaks during the day to refresh your mind and recharge. This can include taking a walk, meditating, or engaging in any activity that helps you relax. Schedule them in your calendar, or you likely won’t do them!
  6. Unplug: Set aside specific times during the day when you will unplug from work-related technology, such as email and messaging platforms. This will help you disconnect from work and prevent burnout. Again, scheduling and time blocking this is key.

Remember, setting boundaries is a continuous process that requires self-awareness, communication, and commitment. By setting clear boundaries, you can improve your well-being and productivity as a leader. – and still, be empathetic and compassionate with your team.

Editor Note: I experimented with ChatGPT to initially draft this blog post and then polished it to make it my own. I was delighted to find that many of the concepts I’ll be talking about in my new book, coming Fall 2024, are referenced in this list. While I am always skeptical of AI technologies, I highly recommend you play with ChatGPT for your own content, research, or brainstorming!

Photo credit: Danie Franco on Unsplash

Bridging Political Divides With Empathy

Posted on by Red Slice

Can we ever bridge our political divides here in the US? Every day, things seem to get worse. We argue over guns, abortion, civil rights, and whether removing state secrets from the White House and locking them in your safe at home constitutes a crime. 

But what would happen if people on both sides could engage in meaningful dialogue? What if we all took personal responsibility to spot the lies by getting curious and doing our homework?

Recently on The Empathy Edge podcast, I  got to talk to a Twitter influencer I’ve been following for some time now, David Weissman. David and I discuss his story and how he grew up only consuming Conservative information and assumed it was all true. How we believed Democrats were trying to hurt this country and the shared values that attracted him to Trump’s campaign in 2016. David talks about how one Twitter conversation with actress and comedian Sarah Silverman sparked his curiosity to dig deeper into the Constitution and pundit claims, where he realized how many fear-based lies he had been told. Having stood in both camps, I ask him what we should know about why the Conservative message resonates with people, and how he thinks we can find common ground one empathetic conversation at a time.

Key Takeaways:

✔️Kindness and civil conversation will go further than name-calling or mudslinging ever will, regardless of which side of the conversational divide you are on.

✔️The magic of empathy is that if we can really deeply listen and understand that we can deeply listen without agreeing with each other, initially, we can at least have a conversation.

✔️People will not always change what they believe even when faced with facts. They have to be willing to change, do their own research, and see things from a different perspective.

TUNE 🎧 IN HERE: https://bit.ly/3f6tn4h

And remember, wherever you are…VOTE! Make your voice heard.

Check out more great guests and conversations about all aspects of empathy on The Empathy Edge podcast. Right here or find it on your favorite podcast player.

More you might like:

Mónica Guzmán: How to Have Fearlessly Curious Conversations in Divide Political Times

Jonni and Maria Go There! Podcast: What the Hell is the Patriarchy?

How to Make Your Voice Heard

Let’s Redefine “Kind” in Business

Posted on by Maria Ross

Conscious capitalism. Compassionate workplace. Empathetic leadership. Kindness at work.

What do all of these terms even mean?

Many times throughout my career, I’ve dealt with dysfunctional workplace cultures, leaders who were at best disinterested and at worst emotionally abusive. Co-workers that yelled at me. Like, screaming so nonsensically, I had to hang up on them.

We talk about this behavior os “unprofessional” or “counterproductive.” But I have a better term. It is mean. It is unkind.

But what does it mean to be kind in business?

Is it simply bringing cookies to work, or covering for a coworker, or saying please and thank you? Is it letting people walk all over you, or shrinking back, or saying yes to everything? Nope.

Let’s redefine kindness in business to mean….

…clarity. Being crystal clear about instructions, expectations and next steps. So no one is left unprepared or guessing.

...listening. Holding space for other ideas and viewpoints with judgment or defensiveness.

…managing expectations. So one is ever disappointed. Contracts, agreements, clearly worded objectives and goals.

…random praise. It’s not always about telling people what they can do better. It’s about sharing what someone did well, and doing it everyday. Not just during a performance review or project debrief.

…good timing. Showing up on time to respect someone’s time. Managing meetings so goals are met in a timely manner. Knowing when to share something with the group and when a private conversation is required.  Giving feedback in a timely manner.

…having tough conversations. Not avoiding conflict but openly and directly discussing when tensions are running high. It’s kind to address issues rather than sit on them and fume.

…loving honesty and directness. Honestly saying what you think and how you feel because you genuinely care. “I share this because I want was is best for the team and for you” versus “I share this to cut your down, shame you and make you feel bad.” See also Good Timing as a complement to this.

...admitting when you’re wrong. You respect others when you admit you were wrong about something and find a way forward together. You set a model that failure is okay and risk-taking is encouraged.

Clarity, listening, managing expectations and all the rest may seem like simply good communication tactics. And they are. But when done with love and respect for others as individuals and thinking, feeling, human beings, they become kindness. (TWEET THIS!)

More on how kindness and empathy show up at work:

Why does purpose matter?

5 ways your business can make the world a better place

3 ways to practice empathy at work

How to redefine success with empathy

Use your platform to do good

Photo Credit: Andrew Thornebrooke on Unsplash

3 Tips to Deliver a Great Speech

Posted on by Maria Ross
Maria Ross - 3 Tips to Deliver a Great Speech

Have you had to deliver this yet? That once-in-a-lifetime speech.

You know the kind of speech I’m referring to: the pivotal presentation that defines a person, cause or culture — that crucial communications moment your audience members will remember for weeks afterward. 

This could be a TEDx talk, like one I recently did for TEDx CWRU, or your first all-hands meeting as CEO, or your plea to the United Nations for funding, or your crucial VC meeting where the entire future of your dream and company are riding on a YES.

The best speeches are those where the stakes are high to inspire and convince (TWEET THIS!)

Here are 3 tips on how to deliver a great speech (Adapted from an original article I wrote for Entrepreneur)

1. Make your first words count.

“First words matter. Make them better,” communications catalyst Dia Bondi reminds us. Bondi helps women ask for more in their careers and lives and has helped executives, humanitarians and government officials prepare compelling speeches. She knows the deal.

Dia understands how to bring crucial communications moments into stark relief: “Your time on stage will be defined by the first words you utter into the mic,” she says. “Starting strong tells us what the rest of your time will be like, who you are and what you’ll be expecting of us as you move through your content.” 

Dia advises: “You’ll know how best to start if you write your first words last. Get your story out on paper, speak it through once or twice and then ask yourself, What is the most compelling verbal entry point for your time on stage? A metaphor? A personal story? An image on the screen that provokes?”

2. Use emotion and logic to motivate.

We are humans. And even the most tech-driven B2B companies re now learnding that you hav to appeal to emotion as much, if not more than, you appeal to logic if you want to persuade people. 

When you’re delivering a high-stakes speech, your No. 1 goal is always to get someone, somewhere to act differently. Never lose sight of this goal. 

Ghostwriter and editor (and my fabulous writing partner!) Sally McGraw warns you to not mistake persuasion purely as presenting data and facts. 

McGraw has helped authors around the world craft compelling proposals and pitch letters to successfully secure deals. “In my experience,” she says, “persuasion is more about the heart than the mind. If you want to sway someone to your side, you need to convince them emotionally as well as logically.” 

Authors of Switch: How to Change Things When Change is Hard, Chip and Dan Heath heavily researched the best ways to convince people to make a change. They use the metaphor of the Elephant and the Rider. Every human in your audience has an emotional Elephant side and a rational Rider side. To move them to act differently, you’ve got to address both sides.

3. Succeed at being you.

When I was prepping my TEDx talk, I asked successful speaker, activist and entrepreneur Taylor Conroy, “How can I avoid delivering a cliche ‘TEDX TALK’, to avoid being a parody of them all??” He smiled and replied, “Be yourself. That’s how you avoid being a ‘typical’ TEDx cliche. No one else presents like you.” Wise words! Get your head in the game, prepare, leave yourself time, practie presence and then just go in there and BE YOU.

Structure your talk like a story and remember that the audience is there specifically to be inspired, to be persuaded. They want you to succeed just as much as you do. They don’t want to waste their time listening to a failed speech, either. You are both after the same goal.

Giving the speech of a lifetime is an amazing opportunity. While it might feel like intense pressure, know that if you are well prepared, the odds are good you’ll hit it out of the park. Take these tips with you. The next time you step up to speak, you’ll deliver a speech that gets things moving.

Do you need a dynamic speaker that can knock it out of the park for your next workshop, conference, or corporate event? Let’s inspire and ignite your audience! Discover what I can offer you as an empathy speaker, brand speaker or motivational speaker. Would love to chat!

Photo Credit: 

Why friendships don’t just “happen” but why they matter

Posted on by Red Slice

I’m going to get a little woo woo on ya, today. So turn off your iPhone and stop setting the world on fire for a sec, my go-getter.

Your soul is made for connection.

Much like hunger tells you when you need food and exhaustion tells you when you need sleep, loneliness tells you when you long for more connection. And most of us – especially those who are amazing entrepreneurial women taking the world by storm – can’t see past feeling busy, networked, and tired simply ignore that desire when it bubbles up. “I’ve got things to do,” we say. “Who has time to deal with more commitments?”

This September– International Women’s Friendship Month– my friend and friendship expert Shasta Nelson, CEO of Girlfriend Circles and author of Friendships Don’t Just Happen  is giving us a gift. Let’s stop trying to talk ourselves out of why we don’t have the energy and time to connect, and instead actually just acknowledge that our souls long for more connection. Why do we long for this?

  • For some of us it’s because we’ve recently moved, changed jobs, or ended relationships– and know we need to start building the relationships that can support our lives.
  • For some of us it’s because we’re introverts or shy and while we know we need a few relationships of substance, the very idea of how to start them overwhelms us.
  • For some of us, we know everyone and have more friends than we can keep in touch with, but the truth is that we still hear that whisper because we know we  still need to deepen some relationships and foster more vulnerability and intimacy.
  • And for some of us, to surround ourselves with healthy relationships, we know it’s time to let go of a few, the bring closure, to grieve, and to end what has run its course.

So if your soul is craving more local friends who can add value to your life…then you will definitely want to check out this awesome program Shasta has scheduled this September called:

“The Friendships You’ve Always Wanted! Learning a Better Way to Meet-Up, Build-Up, and Break-Up with Your Friends.”

This course was created by 13 of the leading experts on friendship and healthy relationship so that this September hundreds of women can all commit together to choosing friendships as their theme for the month!

Let’s tell our hearts that we’re willing to devote some time this month to learning and growing around the subject of friendship with the expectation that our call to have more love will be answered.

This program starts on Sept. 4 with a LIVE call. For everyone who signs up before that day you’ll be entered 5 times in a raffle for a free airline trip to visit a girlfriend somewhere in the U.S., plus you’ll get a free copy of Shasta Nelson’s book Friendships Don’t Just Happen!

I don’t normally blatantly sell you on programs, but Shasta is the real deal and the expert line up she has is very impressive. Yes, in full disclosure this is an Affiliate link, but I only endorse people and offerings that I believe in. It’s just an added bonus that it’s a win-win for both of us.

Hells bells, we can all use more connection in our lives, can’t we? Make time on that busy to-do list for feeding your soul. You’ll thank yourself on your deathbed.  Check out the details and sign up today to get entered and start connecting.

On your path to creating a business and life you love, what are the connections or relationships that matter to you most and why? Please share in the Comments….I’d love to hear your stories!

4 tips to create magnetic brand messaging

Posted on by Red Slice

How can you engage and delight your audience without sounding like everyone else?

Brand is communicated through more than just a pretty logo. It’s actually communicated in three important ways: visually, verbally, and experientially. I call this the Three Legged Stool of Brand. I’ve talked about this in a past video.

Visually is what you think of when you think of brand: logos, colors, design.

But your brand is also communicated verbally: your copywriting, your tone, your messaging personality.

And finally, where the rubber hits the road, your brand is communicated experientially. Now that you’ve promised me a brand visually and verbally, do you deliver? If your brand screams hip, cool and innovative, then your products and services – even your employees – better walk the talk!

In today’s Red Slice TV video from MySourceTV, I’m focusing on the verbal aspect and sharing 4 tips that will help you craft magnetic messaging that engages, informs and delights your audience. This is oh-so-important in everything from your About page to your sales copy.

The way your business “talks” is one of the most vital ways to convey your brand (Tweet!)  What is the “voice”? How should you write your copy? What is the story that you tell?

Photo credit: Brendan-C, Flickr

How to use video and social media to boost your brand: A chat with Amy Schmittauer

Posted on by Red Slice

Today’s digital economy has introduced us to countless people I like to call “artsy-techies.” They geek out on things like hosting options, social media network features and today’s audio/video/web technologies but they are a far cry from the A/V Club nerd of yesteryear. With their savvy style, easy wit and delightful charm, they crank out more creative innovation before lunch than I do all year. It’s truly their time to shine: and what’s great is they love to teach us mere mortals how to easily put our art, story, value, services and products out into the world, too.

I’m not quite sure how or when Amy Schmittauer, the President of Vlog Boss Studios entered my orbit – most likely via Twitter! Vlog Boss Studios is a creative digital marketing agency that specializes in video content marketing. And as the Founder and Face of Savvy Sexy Social, she walks her talk and produces videos of her own. Hilarious videos (like this recent one about how you’re probably using Twitter the wrong way). Little snippets of video love that make you laugh out loud even as she’s teaching you how to use the latest social networks the right way so you can connect, promote, and attract rabid fans.

How does she describe herself? “I’m a social media frenzy!”

Today, Amy drops some mad advice on us about using video to build your brand, how to produce and host those videos in a snap and the fact that many of us are using social networks in the wrong way (one size fits all….not). Enjoy!

RS: Welcome Amy! Tell us, why should we be using video for brand building and social networking?AS: Plain and simple: People don’t build relationships with brands. They build relationships with people. (Tweet!) Video is the unbeaten opportunity to truly let your personality shine through and give your audience the opportunity to really understand and get to know you. Let them see how something is done. Let them see your expressions. Your opinions. That direct connection is huge for making relationships that count and make social media worth your time.

RS: But isn’t this stuff hard? What are my main options for creating/hosting videos?
AS: YouTube is the second most popular search engine only to Google. So it’s kind of a no-brainer to have a presence there if you’re creating video content. The visual learners go there to learn so that’s a great opportunity to tap into. But creating videos is easier every single day. You can record all the footage you need with a smartphone and edit with apps. Even YouTube has a built in editor. Don’t assume the tools are out of reach because that’s an impossible thing to say anymore. (Tweet!) My advice for new creators is to look into strong digital cameras like the Canon Powershot. It takes flawless HD video and the price point is perfect for budgetary restrictions.

RS: OK, truth time. Most of us don’t have enough hours in the day and are simply posting the same things on all our social media sites. But should we be leveraging each social media profile differently?

AS: Abso-friggin-lutely. Platforms are different for a reason and you need to respect the audiences that use each so you can customize your content to their liking. Do not auto-post between social networks. Facebook updates are not being read on Twitter. And your tweets are getting pushed down by the news feed algorithm. Saving time just means you’re making any time spent worthless. (Tweet!) Take the extra steps and watch engagement increase. One thing is for sure and that’s that people don’t like to read. Keep it close to 140 characters no matter which platforms you’re using for best chance of increased engagement.

Want more Amy in your life? Get the social action plan you’re looking for and pick her brain.

Are you using video in your social media efforts? Want to but not sure where to start? Fire away your Q’s for Amy in the Comments below!