3 Lessons for Entrepreneurs – from an Accidental Entrepreneur

3 Lessons for Entrepreneurs

I never thought I’d own my own business. But here I am, just celebrating 14 years of Red Slice.

Whoa. It’s the longest job I’ve ever had!

My corporate career was very successful and I was on a good trajectory. I liked getting regular paychecks, benefits, clear goals and metrics (most of the time!). I thrived on working in teams. 

For those who want to know the nuts and bolts of how Red Slice came to be, check out this 3-part Behind the Scenes series from a while ago. In it, I shared a lot of very specific lessons at each phase. 

In general, here are 3 lessons for entrepreneurs – hard-won advice from this self-proclaimed accidental entrepreneur!

  1. Define Your Goal, Purpose, and Definition of Success. You cannot skip this step. YOu might roll your eyes at this advice, but let me tell you. I did not quite hammer this out – as I said, my entrepreneurial journey was not quite super mapped out. I did have a vague idea of what I wanted Red Slice to be –  and ended up changing that vision 2 years later. You can always adapt and pivot. But start off with some kind of map of where you’re going and MORE IMPORTANTLY, why are you doing it? What is your motivator? This will steady you through some storms as you move forward. And never let anyone else define success for you. What does success look like for you? For me, it was creating more freedom in my life. It wasn’t about building a huge global agency. I was very clear on this from the beginning! In that respect, I have achieved immense success!
  1. Don’t Go It Alone: No one is an expert at everything. Starting out, it’s super important to have a good bookkeeper/accountant and lawyer. Set things up the right way to save yourself headaches later. Sure, you have to be scrappy at first. I didn’t hire my first virtual assistant until years into my business. And I paid the price in wasting a lot of time and doing things inefficiently. Know when it’s time to pay someone else for their expertise so you can operate in your own zone of genius. Don’t try to be a hero. When you need help, connections, referrals, advice – ASK! No smart business person will think any less of you. 
  1. Be Open to Change: What’s that they say about change being the only constant?! Don’t get so set in your plan that you miss out on opportunities – or that you make yourself miserable trying to make something work that just isn’t. I adapted my business a few years in and was so glad I did. It was a risk, but it was a smart one and it paid off. If I’d held on too tightly to my original picture of what I thought my work would look like, I’d be super miserable and not half as successful as I have been.  Never say never!

Entrepreneurship is hard, but it is such a journey of self-discovery. You get to know yourself, push your limits, and achieve your goals! (TWEET THIS!)

Traffic or Referrals?

Heavy city traffic - Do you invest in traffic or referrals?

When it comes to the primary method for attracting new clients or customers, small businesses and entrepreneurs fall into two camps:

  1. They rely on website traffic.
  2. They rely on referrals.

Neither strategy is right or wrong. You just need to be clear on what is your strategy so you can invest your time and money into the right activities.

Online shops, of course, rely on website traffic. They need as many of the right people knowing about and coming to their site as possible to make their sales. But this strategy also benefits coaches or consultants with online courses or speakers and authors needing to build a platform. These are the folks you also see investing heavily in social media ads. (Sidenote: while I was never someone who bought from online or social media ads, I have to admit that Instagram ads finally got me. I regularly buy from brands I’ve never heard of before after seeing just one compelling video ad!)

Certain consultants and B2B marketers, however, rely more upon referrals. I’m one of those people. People may not buy such high-touch, high-priced offerings from their site, so they double-down on referral efforts. This includes actively reaching out to their networks or existing fan base, consistently asking for client testimonials and spending their time providing compelling content for those audiences to constantly stay top of mine.

You must understand your primary sales lead channel in order to invest in the right marketing. (TWEET THIS!)

Some resources for you:

If you’re focused on driving online traffic, I highly recommend you check out Devani Freeman for Facebook and Instagram presence-building and campaigns. Amy Landino for video marketing strategy to build a YouTube presence and drive traffic, or Diamond and Branch Digital Marketing for all things SEO, digital content strategy and more traffic driving.

Articles you may love:
How to make Facebook and Instagram ads work for your business
5un-ignorable reasons why your business needs a blog
How to do SEO in 5 minutes (really)

The 5 best ways to drive traffic to your website If you’re focused on referrals, I highly recommend you check out relationship and networking and connection expert Michelle Tillis Lederman (she has a new book coming out soon called THE CONNECTOR’S ADVANTAGE – so good!) and LinkedIn guru Sandy Jones-Kaminski of Bella Domain. I also highly recommend Leah Neaderthal’s course SIGNED to help you create a lead generation process and really work your referral base (If you’re interested in an intro to Leah AND a special discount code for this course, contact me!)

Articles you may love:
6 ways to spread the word about your business
Top 5 networking tips from a pro
How to attract quality clients and customers
25 ways to ask for a referral without looking desperate

3 Ways to Leverage Your Contacts for Leads

3 Ways to Leverage Your Contacts - photo of person drawing social media circles on chalkboard

You may think you don’t have enough reach, a big enough email list or enough leads.

But you are actually sitting on a goldmine. And you might be ignoring it.

Recently, I learned the importance of clearly reaching out and communicating your work to people you know. Yes, just took me more than 11 years in business to learn how to be proactive on this! #latebloomer

All of us have networks of former colleagues or clients. All of us have some quantity of people on our email lists, be that 100 or 10,000. All of us are connected to people through social media, especially LinkedIn. You might think some of them can’t help you get more clients and customers, but they can.

This is your lead and referral base. Time to start nurturing it!

Here are 3 ways to leverage your existing network, client base or email list for more leads and revenue opportunities.

  1. Reach Out: This year, I’ve committed to reaching out to 5 contacts. Just a short, sweet note of connection. These could be folks from my corporate life, colleagues I’ve met at business networking events, former clients. People who may or may not need my services right now – but may know someone who does. I’m letting them know what is going on with me and inviting them to coffee or a Zoom call so we can connect and help each other. This is not just about you being selfish: Reconnecting with your network is a great way for you practice generosity and see how you might be of service to them. Remind them that you exist and you may just unlock new business or yourself…or for them.
  2. Tag Emails and Posts with a CTA: This is a technique that works so well for sales coach Leah Neaderthal of Smart Gets Paid. You may have noticed in recent emails or social media posts, I’ll occasionally mention “3 ways I can help” and remind fans about my 90-minute Brand Booster sessions, free private Facebook community they can join for entrepreneurial advice (MOMENTUM for Savvy Entrepreneurs) or DIY digital course for marketing success, MOMENTUM Pro. This has helped kick start folks into action. We are all busy. No one remembers everything you do, so it’s on you to continually remind them! As my good friend and colleague conversion copywriter Betsy Talbot always says, “You have to tell your clients how to buy from you!”
  3. Love Your List: I don’t care how big your email list is. You need to love on them! Quality beats quantity any day.  These are your biggest fans, so make them feel special. Offer exclusive content, provide free trainings, heck, send them an inspiring playlist! Not sure how to love on them? Grab some templates and ideas from CLIENT LOVE, so you can love the fans you’ve got and attract even more. When you love your existing tribe rather than always striving to “collect” new subscribers to clients, you turn them into brand evangelists!

People are busy. They forget about you or what you do. They don’t keep up with every new launch, rebrand or product you have to offer.

Don’t waste your existing network, fans or client base: Remind them you are there and how you can help.

Proactive generosity and connection will always bring you success. (TWEET THIS!)

How to build a sales process and close more deals with Leah Neaderthal

If you’re a coach, consultant or service provider of any kind, you may falsely believe that you have to accept a life of feast or famine. I mean, you never know when or if your next client will land on your doorstep, right? How can you possibly PLAN to reach your revenue number each quarter?

Easy. Create a sales process and build a sales pipeline for a consistent flow of new clients who pay you what you’re worth.


Today I’m interviewing sales coach Leah Neaderthal.  Leah is the founder of Smart Gets Paid and a business coach for women (but guys, you’ll want to tune in, too, if you want to close more deals).  I adore her so much, I can’t sand it.

Her signature course, SIGNED, teaches you how to build a repeatable sales process, get paid what they’re worth, negotiate better and close more deals (I’ve taken the course and it’s been a game-changer…more on how you can get a special discount below!)

Grab a pen and take notes. Seriously. That is, if you want to book more clients at higher rates. If you don’t, you can go binge watch Game of Thrones.

But…if you want to build a healthy sales pipeline so you can stop worrying about revenue, have better sales conversations, and book more of the right clients (so you make more money. not do more work), please click below to watch the interview!

YouTube video

Highlights include:

* What holds people back in business, especially women (2:26)
* 2 reasons why talented, smart people struggle with making sales (6:22)
* Top myths holding you back from closing more deals and getting paid more (9:36)
* What is a sales process and why do you absolutely need one (12:30)
* Why you must “lead the client” because they don’t know how to buy from you (13:30)
* What she says to those who say they don’t “need” a sales process – so good! (15:55)
* How to manage your sales pipeline and why you need “pipeline coverage” (17:34)
* No active deals currently in your pipeline? Here’s where to start! (20:04)
* How to get paid what you’re worth and protect your price in the sales process (26:41)
* How value-based pricing creates a better client relationship (29:10)
* How to protect your price during tense negotiations  (31:40)
* The single best antidote to protecting your price (36:36)
* The 2 crucial tools you need to effectively manage your sales process (38:05)

Don’t fear sales. Not everyone is born being good at it, but it can be learned. As Leah says so well,

“If your work creates value and people can benefit from it, it’s your responsibility to share it” (TWEET THIS!)

Learn more about Leah on her websiteor connect with her on LinkedIn

PS: Want to learn more about SIGNED to close more deals with better clients?

Just contact me, and I’ll introduce you two. Leah doesn’t accept everyone into the course, so jump on a call with her to discuss your goals and see if it’s the right fit for you.  


After taking SIGNED, I used Leah’s techniques and templates to craft a strong proposal and boldly DOUBLE my engagement price by adding more value without adding more work. The client agreed without blinking an eye. Scouts honor. – Me!

How to Build a Marketing Plan with Elizabeth Case

Love running your own business, but overwhelmed by marketing and sales? There are so many options out there, it can be dizzying, even for a marketer like me.

But rest easy, friend. You’re about to get your whole world in order!

Today I’m interviewing marketing consultant Elizabeth Case of Yellow Dog Consulting. Elizabeth has been a long time sales and marketing pro and her firm helps small business owners manage their marketing and get more business.

Specifically, Elizabeth, “works with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.”

If this sounds like you, get ready to learn how to avoid overwhelm, how to build a realistic marketing plan, and which systems to put in place to make it all easier with marketing consultant.

Grab a pen and take notes. This is straight talk, and solid action.

If you want to get a better handle on your marketing plan and business development efforts for a steady stream of clients, please click below to watch the video interview!

YouTube video

Highlights include:

* The mistakes you’re making that cause overwhelm (3:30)

* Why Elizabeth runs a successful business –and refuses to join Facebook. And why that hasn’t hurt her success one bit (5:54)

* Why you absolutely need to have an email newsletter (7:20)

* The go-to systems and processes you need in place, especially if you’re time or budget-strapped (11:49)

* Why a good follow-up system is VITAL to your success – and how to build one (13:09)

* What should be in your marketing plan to make it effective and realistic + the 3 most important things you need to make your marketing work (17:27)

* Her most important gem of wisdom for business success (25:40)

There is a lot of marketing you can do, but you don’t have to do it ALL. (TWEET THIS!)

Got questions or feedback on this post? Would love to know!

Learn more about Elizabeth on her website, follow her on Twitter or Instagram and grab her free monthly marketing calendar to help you get organized.

If you like this topic, here are some other articles you may enjoy:

How to create a simple marketing plan
5 tips to end social media overwhelm for your business
6 simple marketing time savers

Stay Bold. Even If the Doves Cry.

B-Prince-DeathBy now, you’ve probably heard the news that the artist Prince has passed away at 57. Reports are that he died due to flu complications (sounds crazy, right?).
I’m shocked and saddened. But why?
See, Prince defined the soundtrack to my youth. I was not a “super fan” by any stretch (Leaving that to my bestie, Becky) but his music accompanied my young big dreams, inner wildness, and joy.
I, like you, rolled my eyes when he changed his name to a symbol decades ago and enjoyed mocking his new, “formerly known as Prince” moniker. Seriously, how ridiculous, I thought. But man, I didn’t care what he called himself when I rocked along to “Kiss” or lip-synched “When Doves Cry” into my hairbrush. The rhythm and funk moved me, as it did so many others. And “Purple Rain” is as epic a rock ballad as they get.
Some folks felt a loss when Bowie passed, and while I admired his creativity, that loss didn’t cut as close to home as this one. It feels like our planet is losing many of it’s creative geniuses all at the same time.
At a time when some politicians vilify diversity, it is comforting to know these renegades are around. Daring, pushing, zagging while everyone else zigs.
Our world desperately needs these voices. Who wants a world made of plain vanilla (no disrespect to tasty vanilla bean ice cream) when we should be living in color?
That’s where you come in.
Keep dreaming. Keep daring. Keep pushing the boundaries, in loud or quiet ways. We don’t all have to be Lady Gaga meat dresses to make a difference. But never, ever make your creative vision small. Don’t hide your message or brand just because it’s “different.”
Whether you are a leadership expert, life coach, designer, writer, speaker, consultant, or store owner, embrace your uniqueness. The world needs your color now more than ever.
I mourn the loss of this creative voice, whether I always agreed with him or not. And I pray my son does not have to live in a world too afraid to embrace more Bowie’s or Prince’s or…..YOU. Heck, I pray I don’t have to live in a world without such color and life, either.
Rock on

Why Passion is Great for Your Business

09.22.15 Why Passion is Great for Your Business (Blog)

If you do not follow social media expert Jay Baer on LinkedIn for subscribe to his Convince and Convert email newsletter, you should check both options out.

Recently, I joyfully read the transcript of his Content Marketing World keynote. He delivered it without slides or fanfare and seemed to have just spoken from the heart. His concept of The Mom Test is a rallying cry to marketers and businesspeople to stop turning content creation into a machine and focus on making connections.

Damn, I love that.

One of his gems: “Content is the emotional and informational bridge between commerce and consumer.”

And building that bridge requires more than spreadsheets and plans and analytics. It requires HEART.

Another gem: “Competition commoditizes competency”.

Meaning, if you use the same hacks, tools and systems that your competitors do, all your marketing and content will start to look the same. So, the only thing you have to differentiate what you do is your people and your passion. They can’t copy that, no matter how much they try.

They can copy form emails. They can copy price promotions. They can copy sales pitches. But if you believe in what you do and create content that improves lives in ways great or small­–whether helping fight global disease or even just giving a busy mom a moment of rest and reflection­–they can’t replicate that passion and brand fire.

From Jay: “But they can’t duplicate, they cannot steal if you fundamentally care more than they do. About content, and about content’s role to improve the lives of real people.

So I ask you a simple question, an existential question really:

Do you love content enough? Are you making content, or are you making a difference?”

It’s not about passion for passion’s sake. “Follow your bliss” makes for a lovely inspirational slogan but you have to marry passion with purpose. (Tweet this!)

What value does your passion offer to others whom you’re trying to turn into buyers, readers or donors?

This reminds me of an email conversation I recently had with a friend and online marketing rockstar who writes the most exuberant (and useful) content. I literally devour her words and look forward to her musings, even if she’s pitching me something. Doesn’t matter how crowded my in-box is that day – I make time to read her content.

I asked her how she organized her content marketing calendar. Her answer? She doesn’t have one. According to her: “Editorial calendars make me one sad panda.”

And you know what? Despite an editorial calendar being a great tool for staying organized and efficient (and one I recommend to my clients, in all honesty), she’s kind of right. Her content is super useful and it’s addictive because she cares. Her passion shines through every word.

Do whatever you need to do to stay on top of things. Use tools, templates, automation where it makes sense. You want to strive for consistency. But more importantly, when it comes to any marketing efforts meant to amplify your message and boost your brand, don’t just crank things out to simply check them off your to-do list.

Focus on the passion to deliver true value. Speak from the heart to attract raving fans.

How do you build your passion into your content, marketing or work in general? In one sentence, what is the passion that drives your business? Please share in the Comments!

Image credit: Ahmed Rabea via Flickr

4 Tips to Pricing Your Offerings – and Making Money

09.08.15 Pricing (Blog)

Whether you’re brand new to the professional services game or have been at it a while, I am willing to bet you constantly wrestle with this question:

How much should I charge?

And don’t forget this question’s rambunctious cousins: What is my hourly rate? How much should I mark up? Should I propose this project at a flat rate or on hourly basis?

This question is tricky when you sell “time” or intellectual property and not hard goods with manufacturing costs associated with them. When I first started out consulting, I was lucky enough to have hired people like me before and knew the ballpark going rate. Plus, I knew that I had to price in such a way as to emphasize that I was a consultant, not a contractor. Nuanced distinction but very important in my field: Consultants make recommendations and advise on strategy. Contractors complete tasks they are told to do.

It’s important to remember that pricing is a branding decision (Tweet this!)

Who is the ideal client you want to attract and how do you want to be perceived? Price too high and you may be out of reach of your target clientele. Price too low and people may think your work has no value.

We’ve all made pricing mistakes. I took a bath on a nightmare project early on in my business when I neglected to add in hours on for my time, assuming that my mark-up on my subcontractors would cover me. It did not. While I made all my subcontractors a hefty sum on that almost year-long engagement, it’s too embarrassing to admit to you what I netted out from all that work and heartache. After we finally walked away, I licked my wounds and learned a valuable lesson to always, always factor in my hours as a separate line item to subcontractor markups.

This was such a popular question from my audience that I sought out the advice of the woman who changed the way I look at pricing: Audrey Godwin.

Audrey Godwin is the CEO and Founder of The Godwin Group. She coaches women business owners and transforms them into financially savvy CEO’s. Audrey is passionate about helping women entrepreneurs fund a good salary, provide for their families and create a strong retirement plan.

Here are four powerful tips on how to price your products or services:

  1. First, Determine Your Costs: Regardless of your service or product, you must know what it costs you to make, deliver or generate your revenue. These can be hard costs, such as raw materials, or overhead costs, such as rent. But what if you don’t have a product? Then your cost is labor. What’s the cost of your labor? If your company is not set up as a corporation from which you draw a salary, you may have no idea how to determine the cost of your time,” says Audrey. One way she advises you to back into the number is to determine the salary you want each year. “There are 2080 working hours in a year, so let’s say your goal is $100,000 in take-home salary,” says Audrey. “This equates to roughly $50 in labor cost.” Your goal should be to charge clients at least this much for their hours (with a markup to cover taxes, overhead, and other business costs), but also to assess if a given activity is worth $50 of your time.
  2. Articulate Your Brand, Target Market and Value: As mentioned, pricing is a brand decision. Are you a commodity or a luxury? You need to price accordingly so it’s clear. Who is the audience? What is your differentiator, to allow for a premium price? Do you simply offer DIY information or do you work with people to actually get things done? For what is your target market willing to pay a premium? This is where fleshing out your brand strategy is vital to more than just your marketing efforts.
  3. Determine Your Markup and Final Price: How do you choose your markup percentage? Look at the industry and see what the percentage is for that industry. Talk to others who have been at this a while and find out what they charge. Check out competitors and see if they bill hourly or flat-rate by project. And consider the company culture you are building: are you building a full-time staff or going it alone? Audrey says, “If you are taking salary as part of your expenses, then 10% to the bottom line is not a bad thing. But as a solopreneur, remember you are paying market rates to your subcontractors rather than paying 1/3 of that cost in wages and benefits if they were employees.” How much money do you personally want to make? If you’re using subcontractors, they will eat into the gross profit so will you really net a good profit on the deal­–which is what I didn’t factor in for that nightmare client referenced above. Assess whether it would it be better for your pricing model and net profit to get an employee or temporary help.
  4. Be Careful about Discounting to Attract New Clients: Make sure you’re discounting to the right People that will only buy with a discount are not necessarily ideal clients. Better to use discounts on the backend, Audrey says. “Incent them for paying faster versus just to get new clients. When you discount to get them in the door, you end up doing work you hate for people you can’t stand.”

Want more good stuff from Audrey? Sign up for her FREE 50 minute Financially Savvy CEO Strategy Session. She’ll work wonders with you, promise.

Are you struggling with pricing or have you found a happy place? Tweet me or leave a post on the Red Slice Facebook page!

The Not-So-Secret to Brand Success

10.28 secret to brand marketing (blog)

There are no magical answers.

A few posts have recently emerged around this theme and when I start seeing patterns, it’s good to pay attention.

Too often, entrepreneurs, solo business owners – and yes, even large company CEO’s – think there is some magical cure to flagging sales, lack of brand awareness, or no clients knocking on the door. And so, they believe the claims like:

“Join my course and you will absolutely achieve six-figure success and prosperity!”
“Issue press releases every week and you will definitely get featured in The Wall Street Journa!l”
 “If you place one ad on my site, you will increase sales without lifting a finger!”
And often it turns out these courses, techniques, or masterminds are just fluff.
I’ve had enough. Haven’t you?

There are millions out there who will pay for a quick fix, an easy answer, a way to earn money without putting in the work. They claim it should be easy. Yes, it doesn’t always have to be rocket science, but when was the last time you saw someone achieve meteoric success without any real value, smarts, hard work or talent? I should clarify: lasting success because reality stars who are famous for being famous won’t (I hope) be here for long.

If you want to be a reality star, by all means, go ahead. Godspeed. I on the other hand prefer to use marketing for good rather than evil. I prefer to create marketing that delights, informs and tells the truth. I’d prefer to build a business based on real honest to God value for someone and if I do that for less people rather than duping millions, perhaps I’ll sleep better at night, knowing I created something real, good and valuable in the world.

Yes, your business should bring your joy. Yes, you shouldn’t have to slog if things don’t feel right. I’m all about only doing the marketing activities you enjoy (if they reach your target audience) or at least finding a way to make them enjoyable.

But I’m tired of the modern day snake oil salesmen, aren’t you? Tired of hyperbolic claims, tired of people charging thousands for something that won’t bring real value to a business. Of course, it’s all in the eye of the beholder. And you can only find value if you do the work someone ifsteaching you.

But I guess that’s my point. The not-so-secret to brand success? DO. THE. WORK.

Bring the value. Be authentic, be vulnerable, be unique but the most successful folks I know are finding joy in their business while also providing real value for their clients and customers.

Marketing is not about lying to people. It can be used for good rather than evil (Tweet this!)

Image credit to Jerry Swiatek via Flickr

7 questions to help you ruthlessly prioritize

10-14-14 Prioritize (blog)

“Don’t put off to tomorrow what you can do today.”

How quaint.

I used to live by this mantra. But in today’s world of 24/7 smart phone access, juggling business/kids/relationship/self-care/community and an avalanche of data coming at us, it’s not really sound advice for staying sane.

As a new mama who owns her own business, I have graduated to a whole new level of “prioritization.” Whereas before I was overwhelmed by choices on when to write, create, strategize, serve clients, invent a new course, conduct a webcast…. limited pockets of time these days force the most basic decisions: Do I wash my hair or feed my son before daycare? Do I do a load of laundry, pay the bills, or finish that blog post? Do I eat or shower?

These days, you’ve gotta practice “ruthless prioritization.” (Tweet this!) Here’s how:

Something that has helped this Type A overachiever has been to ask myself 7 key questions before any task. Depending on the answer, you can decide to:

  • Do it right away
  • Do it by day’s end
  • Schedule it
  • Outsource it
  • Say no
  • Ignore it

When you’re having one of those crazy, busy, fire-drill days where it feels like your to-do list is as daunting as Mt. Everest, ask yourself these questions before doing each task. You may just feel lighter, less stressed and more in control:

  1. Is someone I care about depending on this and by a certain time? The key words here are “someone I care about and “depending.” This could be a client, a vital partner or a family member who truly needs you and needs you now. If you get asked for a favor by someone you barely know that will take time away from more important tasks, it can wait…or be politely turned down. When I choose to skip a shower on a crazy busy morning so I can feed my baby on time –  well, that’s  pretty much a no-brainer. The boy needs food. But please remember: often, someone else’s urgency does not constitute an emergency on your part – unless you choose to let it.
  2. Can I quickly deal with it and get it off my plate? When someone emails me for the name and number of that great designer I know, it takes me 2 seconds to send them the person’s contact card. Simple. Done.  If they want me to send an email introducing the two of them – something I may want to spend some thought on – well, that can wait until tomorrow.
  3. Does it generate revenue? We small business owners tend to waste time and energy on things that are not adding to our bottom line, which is sometimes totally okay. But on busy days, given a choice between updating a website page or conducting a paid client call….well, I don’t know about you, but I’ll take the money.
  4. Is there a point-of-no-return consequence for not dealing with this today? If a reporter from The Wall Street Journal asks for an interview today, heck yeah, make time for the call. You’re on their deadline and you could miss your shot at national press. If someone from a blog you’ve never heard of before emails you out of the blue and asks you to fill out a 10 question email interview?  You can schedule time to deal with that next week – and if they won’t wait, so be it. Other tasks in this category can include “Gotta pick up my only suit from the dry cleaner by closing time before my big meeting tomorrow” versus  “A colleague wants to brainstorm about a joint event that is not taking place for another 6 months.”
  5. Am I the only one who can personally handle this? Do you really have to be the one doing it? If not, give it to your virtual assistant, refer it to a colleague, or hire someone from TaskRabbit or Fiverr to deal with it.
  6. What happens if I say no?  Sometimes we think we have to do something when really, it’s just our own internal pressure.  I used to freak out if I missed a week of posting to my blog. But, really…is it a case of life or death if I miss a week to deal with something more important? Will my readers riot and take to the streets just because Red Slice did not post something new this week? The realistic answer is no. Everyone’s busy and while consistency is important, the sky won’t fall because my blog is not the most important thing in my readers’ world each week (but if it is, that’s totally cool…)
  7. Will it help me breathe easier? Sometimes, I choose to spend time catching up on email or another solitary project over the weekend simply because it takes a weight off my shoulders and allows me to relax.  So my husband and I sometimes schedule a “work hour” on Sundays and then put our laptops away. The payoff is an easier, breezier return to Monday.

So tell me: How do you manage your endless to-do list? What tips and tricks help you keep your head above water? Please share in the Comments below!

Photo Credited to Antoine Beauvillain via Unsplash.