Sometimes, it feels like our world has turned into a giant game of tag. People and organizations are constantly pointing fingers to blame mistakes, gaffes and actions on someone else. The ink barely dry on headlines, and people are shouting, “Not it!” in an effort to get the spotlight off themselves. Consider: GM uncovers ignition flaws on their Cobalt years ago, but instead of fixing the … [Read more...]
Is your brand a “bad boy?” 3 signs you might be breaking hearts
You know the type. They knock you off your feet and you’re hooked. They come on all strong with promises of love. And yet, the reality of dating these bad boys (or gals, for that matter) falls so short of your dreams. They are always late. They never call when they say they will. And they continue to betray your trust and hurt you – but when they do, they always apologize in some grand style that … [Read more...]
The upside of making mistakes….no, really, there is one
Today, a wonderful post from the vivacious Lynn Baldwin-Rhoades, founder of Power Chicks, a networking community for heart-centered women entrepreneurs and rockstars. I loved the lessons in this post so much, I asked her if we could share it. Enjoy! Mistakes hurt. Make one, and you get that yucky pit in your stomach. Often, it comes with a smack upside the noggin and a super-sized side of … [Read more...]
How to (really) rock your brand with social media
Social media is now a core part of most any business marketing strategy. But it can get overwhelming. Red Slice partner Joy Moxley of YoDog Media helps clients incorporate social media and design into their business marketing strategy. She’s here to give you some tips and ideas about how to use social media most effectively– and she gives us her take on Pinterest for business brands. Her company’s … [Read more...]
How to be your own Juliet with Alexandra Franzen
Storytelling and branding (PS, same thing) are all about articulation. The sublime act of phrasing something to evoke just the right reaction at just the right time from just the right people. No one does this better than today’s Slice of Brilliance guest, writer Alexandra Franzen. I’m biased, because this “Promotional Wordsmith & Personal Scribe” – her words – helps me with my own brand … [Read more...]
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