Today's guest post is from the irrepressible Elizabeth Case, a favorite marketing colleague and friend of mine and Principal at Yellow Dog Consulting, a sales and marketing firm in Issaquah, WA. She's hilarious, knows marketing and loves dogs - all reasons why I adore her. Follow her on Twitter. I had two client meetings the other day and BOTH mentioned "it takes 7 touches for someone to buy." … [Read more...]
The 10 must-have messages you need for your brand
Want to know one of the most-often misquoted sayings in our culture? It's Ralph Waldo Emerson's take on consistency: A foolish consistency is the hobgoblin of little minds Often this is quoted without the word "foolish" which changes the whole meaning of this nugget o'wisdom He's not saying consistency is bad, per se, but that consistency which doesn't serve a purpose, which is foolish, is … [Read more...]
If you want less heartburn when trying to attract new customers…
Here are the most common marketing challenges I've heard when clients call me.... "I spent $5,000 at a booth at this event and I got diddly squat for it." "I know there are people who need my product or service but they can't seem to find me." "People don't really understand what I do. They end up asking me if I know anyone who offers the exact same thing I do. And I'm like, 'Hello?! I'm … [Read more...]
Reboot and Reframe: Branding lesson for life #5: LEARN WHEN TO SAY NO
Do you constantly say “yes” to all the wrong things, leaving you absolutely no time or energy when the right opportunities come along? If you’re an entrepreneur and you can’t relate to this, I’d love to meet you. We all worry about saying “no” to business, partnerships and even advertising opportunities. What if this is my one chance to attract a boatload of customers? What if this is the only … [Read more...]
Southwest shows us how to handle a PR crisis
Southwest Airlines turned a safety nightmare into a PR coup that proves the brand really does care about its customers. We’ve all seen the amazingly campy Southwest Airlines ads that tell us they love our bags so much, they get to fly free. Southwest is trying to prove they are the airline that cares about true service, and it’s an incredibly powerful differentiator in an industry that feels like … [Read more...]
