If you’re a coach, consultant or service provider of any kind, you may falsely believe that you have to accept a life of feast or famine. I mean, you never know when or if your next client will land on your doorstep, right? How can you possibly PLAN to reach your revenue number each quarter? Easy. Create a sales process and build a sales pipeline for a consistent flow of new clients who pay you … [Read more...]
Money is Not a Dirty Word
Please run, don't walk and see the film Equity if you can. It's on limited release, fresh off of Sundance Film Festival. The writer is a dear friend of a dear friend but that's not why it's a great movie. It's a financial thriller billed as "the first female-driven Wall Street film." The movie opens on our successful investment banker heroine, speaking on a panel to ambitious young women. She's … [Read more...]
How to Spread the Word About Your Business
You open that coffee shop you’ve been dreaming about for ten years. You start that consulting business based on your long, successful career in Corporate America. You start writing that blog you’ve been told to start a thousand times. But where is everybody?????!!! (cry-face emoji) They are living their lives, that’s where they are! We can talk about marketing, brand strategy, … [Read more...]
Why (and How) to Trust Your Gut
Not everything that can be counted counts, and not everything that counts can be counted. So said William Bruce Cameron (or Albert Einstein, depending on your source) Business owners and marketers count a lot these days: Twitter followers, site visits, conversion rates, email opens, CPM. All great data that leads to insight and action. But not everything that counts can be counted. You … [Read more...]
Yes, You Can Ask!
Sitting in a coffee shop, I overheard two professional photographers comparing marketing notes. They talked about pricing, contracts, packaging and how to create additional service offerings for new target markets. One seemed to be coaching the other based on his success, which was cool to see. It was lovely to see such mentoring and collaboration. But this exchange stopped me in my … [Read more...]
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