Your marketing materials should reflect your brand but sometimes, we don't realize we are killing business softly by overlooking some important details. In our rush to just "get the information out there" we can sometimes do more harm than good to the sales process. Today's guest post is from my brilliant colleague Nancy Owyang. As the owner of Eye 2 Eye Graphics, LLC, Nancy is an award-winning … [Read more...]
Is your brand a “bad boy?” 3 signs you might be breaking hearts
You know the type. They knock you off your feet and you’re hooked. They come on all strong with promises of love. And yet, the reality of dating these bad boys (or gals, for that matter) falls so short of your dreams. They are always late. They never call when they say they will. And they continue to betray your trust and hurt you – but when they do, they always apologize in some grand style that … [Read more...]
Lance Armstrong: Death of a brand…or fall of an idol?
I was hesitant to weigh on on the Lance Armstrong debacle for a variety of reasons. My husband, an avid cyclist, can't even bear to watch the taped Oprah interview that sits on our DVR - and I'll admit, I haven't watched it all the way through myself. I've sat by and read the tweets, the comments, the passionate defenses, the harsh rebukes. And I waited.... But Lance Armstrong is a brand, and … [Read more...]
The Seattle Freeze: How customer service differs by city
There are lists for the best cities to start a business and the best place to be a pet. But when I tried to find a list of “Best cities for good customer service” you know what I found? Zip. Nada. Survey geeks, get on this. Would be useful to know. Why, you ask? Because I recently moved from Seattle back to the San Francisco Bay Area and I’ve had a massive epiphany about how customer service … [Read more...]
A brand wolf in sheep’s clothing
Amen, sister! I am loving this controversial open letter that Sharp Skirts recently posted about ForbesWoman. SharpSkirts courageously indicts this media outlet, even after ForbesWoman named them one of the top ten entrepreneurial sites for women. Putting aside the important point Sharp Skirts makes about this purported "business publication" talking down to business women and assuming all … [Read more...]
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