There is such a treasure trove of great videos out there. Videos that make us think, cry, and laugh. Videos that inspire us to action or give us pause in our own lives. And videos that crisply and clearly offer tips to move us closer to our goals. Today, please enjoy these 5 great videos I’ve curated for you, in hopes they will inspire and delight your brand, heart, mind and soul. (Tweet … [Read more...]
Get inspired! 20 of the best branding + business quotes
2015 is right around the corner (seriously?! What the….?!). If you’re like me, you are hibernating in a bit of strategy and reflection mode for what to do with your business or brand in the coming year. For me, it’s about helping you (and myself) create more marketing with meaning. To find a deeper purpose in the work. To stand out by not trying to reach the lowest common denominator but by … [Read more...]
Marketing 101: The Music Analogy
I am often asked to explain the difference between brand and marketing, and strategy versus tactics to audiences and clients. But today guest columnist Boyan Blocka, a writer, marketer and business consultant based in Vancouver, Canada, gives us a musical jam version of these definitions that are way more fun. His company, Kyosei Consulting works with clients worldwide. When meeting with … [Read more...]
Good touching, bad touching
Today's guest post is from the irrepressible Elizabeth Case, a favorite marketing colleague and friend of mine and Principal at Yellow Dog Consulting, a sales and marketing firm in Issaquah, WA. She's hilarious, knows marketing and loves dogs - all reasons why I adore her. Follow her on Twitter. I had two client meetings the other day and BOTH mentioned "it takes 7 touches for someone to buy." … [Read more...]
A Dear John letter for Starbucks
Dear Starbucks, We've been through a lot, you and I. But it's time for me to see other brands. It's not you, it's me. No, that's a lie. It's totally you. You swept me off my feet in my early 20's and taught me how to love coffee - for that I will be eternally grateful. Late Saturday mornings in Chicago. Stolen afternoons in Washington D.C. Even in Indianapolis - back before they actually … [Read more...]
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