Do any of these refrains sound familiar? “I don’t know what I don’t know about brand. Why do I need it?” “I hate marketing, I’m not interested in being the star of the show. It feels slimy.” And my favorite (and the most common): “I’m not a marketer.” Don’t get me wrong. The fact that folks have these beliefs is why I have steady employment and I’m more than happy to serve. But let me be … [Read more...]
3 ways to teach your old ebook some new tricks
Today's guest post is from Dina Eisenberg, AKA the Info Product Doctor. Dina is all about turning your expertise into a passive income stream that will help you scale and promote your brand far and wide - how much do we love that?! Follow her @DinaEisenberg. There's a problem that no solo business owner or coach ever mentions: Excess ebooks. These are the ebooks that you began but didn't … [Read more...]
The Good “If” and the Bad “If”
“If” can be a powerful word. I recently watched a documentary about a football coach who lost his parents and sister in a car crash. Years later, he was still blaming himself. “If I wasn’t playing in that game, they wouldn’t have been in the car to come see me and maybe they’d still be here.” This comment made me so sad for him. The bad “If” is when you use the word to lament the past. … [Read more...]
Stuck in neutral? 4 ways to reboot your business and rekindle your fire
Ah, the first blushes of entrepreneurial love. The romance! The energy! But what happens when the passion fades and the reality of demanding customers/clients, overwhelming marketing options and painful tasks (QuickBooks, anyone?) creeps in? Suddenly, your business becomes a grind and you find yourself working harder for less reward, less return…and less joy. Your once appreciative and dreamy-eyed … [Read more...]
If you want less heartburn when trying to attract new customers…
Here are the most common marketing challenges I've heard when clients call me.... "I spent $5,000 at a booth at this event and I got diddly squat for it." "I know there are people who need my product or service but they can't seem to find me." "People don't really understand what I do. They end up asking me if I know anyone who offers the exact same thing I do. And I'm like, 'Hello?! I'm … [Read more...]
