If you’re a consultant of any persuasion, you have probably heard this ad naseum: You have to establish yourself as a thought leader. Let’s break down what this really means, why thought leadership matters and how you can build a thought leader brand. Thought Leadership Defined Thought leadership is simply establishing yourself as the expert on your chosen profession, not just on the … [Read more...]
Is accountability dead?
Sometimes, it feels like our world has turned into a giant game of tag. People and organizations are constantly pointing fingers to blame mistakes, gaffes and actions on someone else. The ink barely dry on headlines, and people are shouting, “Not it!” in an effort to get the spotlight off themselves. Consider: GM uncovers ignition flaws on their Cobalt years ago, but instead of fixing the … [Read more...]
Combining football, business & money into an expert personal brand: A chat with Kristi Dosh
Fall is almost here in my part of the world. Warm sweaters. Pumpkin Spice lattes. And of course…football season! If you know me, you know I’m a huge football fan, both college and pro. I would never call myself an advanced expert, but I know the game, can recognize many ref calls, and, when my husband wants to wind me up for an amusing rant, he’ll bring up the Wildcat formation (while exciting to … [Read more...]
12 best (and worst) viral brand videos
What makes something get shared or go viral? This seems to be the Holy Grail of brand bliss. Everyone wants their day in the Internet sun. Recently at a Content Marketing Conference at which I did a keynote presentation, another presenter talked about taking her non-profit's blog from a ghost town to shared by thousands. One of her nuggets of wisdom? Make people laugh, cry or fume. Here are 12 … [Read more...]
You love PR: Do your employees know how important it is?
Had to share this gem with full credit to Steve Harrison at Reporter Connection. If you don’t subscribe to it, sign up today – it’s free press queries delivered right to your inbox so you can pitch the media and get your story heard. Here was his juicy advice: Here's another PR don't from a journalist friend of mine. Researching a story for a major magazine, she called a store and asked to speak … [Read more...]
