Guru. Master. Legend. Wouldn’t those be nice words to hear after someone introduces you? Maybe. Personal branding is all the rage these days. But most of us don’t have to be THE leading voice on a certain topic, but a unique, thoughtful and useful voice that is part of the conversation. I say: Beware the lone guru. There are so many “personal brands” out there, claiming to be expert in … [Read more...]
Combining football, business & money into an expert personal brand: A chat with Kristi Dosh
Fall is almost here in my part of the world. Warm sweaters. Pumpkin Spice lattes. And of course…football season! If you know me, you know I’m a huge football fan, both college and pro. I would never call myself an advanced expert, but I know the game, can recognize many ref calls, and, when my husband wants to wind me up for an amusing rant, he’ll bring up the Wildcat formation (while exciting to … [Read more...]
8 must-read blogs to boost your business & brand
There're waaaaayyyyy more than 31 blog and newsletter flavors out there, tempting readers with deliciously satisfying business and marketing wisdom. I don't have to tell you - you're reading one right now (which I hope is one of your faves). But I'm often asked which are the tastiest ones I follow that help me with my own business and brand. So today for you, I've rustled up my top 8 blog and … [Read more...]
You love PR: Do your employees know how important it is?
Had to share this gem with full credit to Steve Harrison at Reporter Connection. If you don’t subscribe to it, sign up today – it’s free press queries delivered right to your inbox so you can pitch the media and get your story heard. Here was his juicy advice: Here's another PR don't from a journalist friend of mine. Researching a story for a major magazine, she called a store and asked to speak … [Read more...]
How to interview…and be interviewed: Advice from Katie Couric
Many of you out there promoting your businesses or serving as spokespeople will hopefully be doing more and more press and informational interviews. PR is a core tactic in your brand building strategy and you want to ensure you are further conveying your brand messages when you are on camera, on the radio or in print. The best advice I can share is whether you are a beginner or have been at this … [Read more...]
