It's a....book! In what will prove to be the second most exciting Spring birth for me (our son is due in May), I'm pleased as punch to share the launch today of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, 2nd Edition (2014, Norlights Press) with all of you. Even if you benefitted from the first edition, I invite you to check this one out in paperback … [Read more...]
Brand lessons non-profits can learn from small business – and vice versa: A chat with Aimee Stone Munsell
Non-profits and small businesses have a ton in common: not enough resources, time or budget to spread their message and acquire customers (donors) while also getting their work done. But sometimes, they are sabotaging themselves and there are simple brand fixes and marketing tactics these organizations can implement to get more bang for their buck. We'll share some ideas in today's Slice of … [Read more...]
When charities attack…
Whoa! Looks like someone may get strangled by a pink ribbon or left for dead with a yellow wristband around their neck. Check out this WSJ article on the legal battles brewing as non-profits protect their brands and trademarks. Can’t we all just get along, you might think? Well, not when big bucks and big donors are involved. Susan G. Komen for the Cure has sued “kite fliers, kayakers and dozen … [Read more...]
