inspiration Archives - Page 8 of 12 - Red Slice | Speaker, Author, Leadership Trainer

Stuck? 4 questions to summon your inspirational muse

Posted on March 24, 2015March 20, 2015 by Maria Ross

Everywhere you look these days, it seems inspiration is on everyone’s mind. Inspiration for your business, your family life, your soul. Heck, inspiration to help you find – and make – meaning in your world.

I’m currently working with two clients who are all about inspiring others in unique ones: one teaches mindfulness principles so that manic people can take a breath, shift perspective and choose healthier actions, leading to less anxiety, stronger relationships and better quality (and satisfaction in) work. Another is inspiring soul-seekers to peel back the dusty layers and get back in touch with who they really are and what they really want by running creative workshops, soulful camp experiences and more.

If you’re like me, you often need to find your inspirational vitamin boost in insightful people or special places. I call this “Summoning Your Muse.” Where are the places you go or people you seek when you need that motivational high? It’s not enough to keep your head down, locked on your work and your to-do lists: every human being needs to reflect, make space and see things differently in order to recharge.

Ask the right questions and inspiration can find you (Tweet this!)

When summoning your muse, here are 4 questions to ask and invite her in:

Do you enjoy your physical space?: I firmly believe our environment affects our mood and creativity. Do you work in a cramped, messy corner of your living room, or do you have a small, cozy nook that lights you up? Do you need space? Do you need color? Heck, is your chair comfortable? I find that working outside my home office in a funky little coffee shop helps me focus better and sparks new ideas. Think about your physical environment and what you need to be your most productive and create or find that space for yourself.
Who is on your cheerleading team?: Do you have a team of people you can call of when you need inspiration in different parts of your life? I have a friend I call when I need quick-hit, practical advice about life, one I call when I need a soulful, spontaneous girl chat about love and desire, one I exchange email missives with when we need to work out angst or transition, one I turn to for business motivation when I’m stuck or feel down…..you get the idea. Who is on your team and do you have any gaps?
Can you make space in your schedule?: I’m realizing that I don’t have space to think and create these days so I’m taking steps to change that. I’m going to be scheduling sacred time on my calendar to write, plan for the business, take an afternoon off at the park with my baby boy. If you get all crazy and fidgety when you end up having some time on your hands, then you have a problem! We all need quiet time, non-busy time, reflection time. Your schedule won’t magically open up for you so you have to put your foot down and demand what YOU want from your calendar. How do you want your day or week to look? What are you willing to give up, on what will you absolutely not budge? The weeks go faster as we get older – do you really want to look back and see that your year was filled with crap that you really didn’t want to do?
How can you shift your perspective?: A friend recently told me that I need to “change my conversation” about time. Time is, after all, a construct, and if I go in with the mindset that “I’m crazed! I have no time to do anything! I am way too overwhelmed” then, darn it, that’s my reality. But if I let go a bit and shift my mindset to “I have plenty of time to get everything done” or adopt a more curious or joyful approach, then I will indeed impact my reality. What is your mindset? Approach your work, life and relationships with joy, with curiosity, with abundance. Instead of “I have to…” think, “Wow! I get the opportunity to…” This could apply to working out, visiting family, attending a child’s school play. It sounds woo-woo but I swear, it really, really works.

Speaking of my “team” of muses, these lovely friends of mine have some great wisdom to share with you, too. Enjoy:

Want to more fully, richly commit to giving your best in everything you do? Read Empty the Tank by the soulful Alexandra Franzen

Looking for a snappy pick-me-up to make your spirit soar? Check out 9 Promising, Powerful Quotes Your Business Will Love by the witty and wise Sarah Von Bargen

Need a heart-boost about the great content you put out into the world when you think no one is listening? Devour Not getting the comments, likes and shares that you crave? Behold: the Silent Obsessor by the feisty Melissa Cassera.

Looking for ways to shift your mindset about the things you “have” to do to make them more joyful? You will adore Finding Prayer in All Things by the lovely Jamie Greenwood.

What inspires you? How do you handle being in a rut? Please share in the Comments below!

Image Credit: John via Flickr

Leprechauns, Charms and the Space to Make Magic

Posted on March 17, 2015March 23, 2015 by Maria Ross

I took two weeks off for vacation and prepped everything in my life for a work detox. I call it a “work detox” not a full-on digital one, because I specifically set things up to take a break from work email, while still enjoying personal connections via social media: Coordinating a meetup with a friend via Twitter. Posting pics of my sweet babe playing among neon lights at London’s Museum of Childhood or a family photo atop the London Eye, bundled up in the cold weather despite the bright sunlight. Instagramming new fallen snow in the Scottish Highlands before it quickly melted away. Sharing a hilarious video of my mother-in-law’s Boxer and Jack Russell up in Scotland licking my baby boy with love and gusto – and his attempts to kiss them back.

Today is St. Patrick’s Day and my mind is filled with lucky charms, Irish blessings and pots of gold. It seems appropriate to talk about how to make more magic in your life on this special day.

But since I’m not a leprechaun, I can only share some ideas for how this two-week playdate away from work on foreign soil helped me recapture a bit of magic and verve in my own life – and how you might be able to do the same:

Remove or Outsource the Clutter: I knew my Type A personality would go mad if I just “didn’t check email” for two weeks. But I didn’t want the time-suck that email brings distracting me from my family and vacation time. So I asked for help. My rockstar VA checked my email while I was gone, with instructions on how to respond, what to delete and when to send me an urgent text. And guess what? The sky didn’t fall. No one was upset. I had zero junk email piled up. My business didn’t shatter to pieces. If anything, more new business and opportunities awaited me upon my return. And more importantly, I used that time to create magical memories and slow down. Now that I’m more used to it, I’m also finding ways to check email only a few times a day.

What is taking up space in your life that doesn’t serve you or your business? Can you outsource it or delete it completely to make time for silence, laughter, and peace? You have to remove what’s not working before you can replace it with what does.

Change your Environment: Okay, so we can’t always travel 6000+ miles from where our obligations and responsibilities surround us in order to “get away.” But shifting your location, surroundings or context can do wonders for throwing you just a bit off kilter so you are more aware, more alive, more thoughtful. When your surroundings are new, they tend to have a magical, sparkly glow. You’re simply paying more attention because things are unfamiliar. That shift in focus can result in amazing connections – like when I happened to meet the CMO of Pizza Hut for the UK at a café over breakfast. It can spark new dreams – like our desire to pick some other travel destinations for the year. And it can laser-focus you on what is important and what can simply fall away. Hint: A lot more can fall away than you keep telling yourself.

How can you change the scenery in your everyday life? Is it a staycation at a great boutique hotel or perhaps working out of a new coffee shop instead of your old office? Can you take a new route to work or repaint a room? Shift your surroundings so you can shift your focus.

Appoint a Muse: Upon my return, I was lucky enough to have a call with one of my dear gal pals who is also a trusted colleague, inspiring entrepreneur, business-scheming partner-in-crime, idea generator and all-around cheerleader. I realized my joyful talks with her help me focus and keep me motivated on the bigger picture. She inspires me to dream big and find out what I want. Our calls are magical and I always hang up buzzing with energy, as if she’s weaved a little spell around me.

Who can you meet up with regularly to be your personal muse – and for whom you can do the same? Make sure you have these magical elves on speed dial and set up regular dates with them so you get out of your own head and your own ruts. Collaboration breeds all sort of creativity and wonder.

Bottom line: Don’t wait for the leprechaun. There are lots of way to create your own charms and spells to inject magic into your world. (Tweet this!)

Now it’s your turn: What are some ideas you can share about how to rejuvenate your business, spark our creativity or create magic in your world? I’d love to know so please leave a Comment below!

Image credit: Judith Doyle via Flickr

Should you silence the critics? 4 tips to filter criticism

Posted on January 27, 2015December 12, 2018 by Maria Ross

Criticism sucks. No getting around it. Regardless of how good your intentions or how crazy the critic, it never ceases to be a punch to the gut.

Here’s the thing: Good intentions can’t protect you from criticism. (Tweet this!)

As you may know, I survived a near-fatal brain aneurysm rupture and wrote a book about it to be a voice for brain injury survivors, as well as help anyone bounce back from crisis. I stripped the most vulnerable and scariest time in my life naked to help others.

Even with hundreds of heartwarming reviews and private emails from people who told me how my book inspired and informed them, it’s the outlying nasty comments that stick with me:

Behold this one, where the reader completely misunderstood my intentions: It might have been a good story, but…the constant bragging about herself got old. I made it right to the point where she was talking about her beautiful hair and how people were either jealous or downright hated her for it and deleted it off of my device.

Or this puzzling one which I don’t even get: I am happy for your recovery, but it was not because you had your college education which you seem to think makes you superior.

Or this one criticizing my writing (yes, I did hire an editor!): She needs to ask for an editor, several items are touched upon at least twice, it becomes annoying and it makes you feel like a terrible person when you are not rooting for her but begging for the end

Or this one where I strangely felt the need to apologize for not being close enough to death for her: Interesting story well told, but not terribly exciting or suspenseful.

And one that made me (and my husband) laugh out loud:

It’s her husband who deserves all the credit for pulling their lives back together.

Check out this past post, which is oh so relevant to how you can respond to criticism in your work or life. And this one for why you absolutely need to take a deep breath and ask for feedback, even if it might be negative.

But here’s my question to you: Should you silence the critics?

No. But treat criticism like a pot of pasta you are draining for dinner. Release the water and keep the good stuff!

Here are 4 ways to filter criticism when it strikes:

Take what’s valid and leave what’s not: I agree with some of the feedback saying the writing rambled a bit. And it was useful to learn what some people would have preferred to hear more about or how they would have liked it structured. This is something I’m constantly working on and, even with an editor, this can always be improved for my next book.

Focus on the good feedback: Who loved it? Who did it inspire, change, transform? Those people are your tribe. Don’t diminish the impact your work DID have.

Recognize they have their own lens: The strange comment about me thinking I’m better than anyone because I went to college (mentioned in the book to point out how confusing and complex medical information can be for anyone, even those with a college degree) is perhaps rooted in this woman’s deep bitterness about never going or maybe someone very arrogant held it over her head at one point in her life. I can’t change that perspective no matter what I do.

Let go: The “red hair” story was part of a larger lesson in identity: brain injury can rob people of many unimportant physical, emotional or cognitive traits that used to define them. The point was lost on this reader. And that’s okay. What am I going to do: find everyone who ever read my book and make sure they understood exactly what I was trying to say?! That seems a tremendous waste of energy better devoted to new creations and inspirations. (PS: I have to applaud Goodreads for making a note next to low ratings that asks the author to take a breath and not respond to the comment in anger!).

And I’ll say it again: Good intentions can’t protect you from criticism. (Tweet this!) Learn how to take what works and ditch the rest!

Image Credit: www.audio-luci-store.it via Flickr

All you really have is your story

Posted on January 13, 2015February 17, 2015 by Maria Ross

Most of us have not invented anything new.

We are not doing something customers or clients can’t get elsewhere. We are not discovering a new element or identifying a new species or creating a way for humans to live on Mars. (Some of you may be working on this, but most of us are not).

But what you do and how you do it is utterly unique. Because you are the one doing it.

We know this to be true of art. But even in that case, chances are you’re not creating a medium that has never been used before, right? If you paint, there are other paintings. If you take photos, there are other photographers. It’s all about the artist’s perspective and what they create that makes us choose one over the other.

This is true in your business, too. You are an artist.

You put your own spin, motivations and values on the work. Working with you is unlike working with any other human being. The experience can never, ever be replicated, even if two people work from the exact same playbook.

All you have in this noisy world to stand out and attract the right people is your story. What is the meaning and mission behind your work? What is the main benefit your clients or customers will achieve? How will they feel when it’s over? How will it impact them days, months and years down the road?

That is your story and that is what you need to talk about. That is what people sign up for. It is what makes them choose you over the hundreds of other doing or selling exactly what you sell.

All you have is your story. Know what it is. Tell it well. (Tweet this!)

5 must-watch videos to delight your brand, brain and heart

Posted on December 16, 2014February 17, 2015 by Maria Ross

There is such a treasure trove of great videos out there. Videos that make us think, cry, and laugh. Videos that inspire us to action or give us pause in our own lives. And videos that crisply and clearly offer tips to move us closer to our goals.

Today, please enjoy these 5 great videos I’ve curated for you, in hopes they will inspire and delight your brand, heart, mind and soul. (Tweet this!)

The Power of Reinventing Ourselves. Dorie Clark’s inspirational, personal (and funny) talk about being yourself, living your truth and parlaying that into your personal brand so that you can uniquely stand out. Dorie’s first book, Reinventing You, is a recommended read in the 2^nd edition of my book, Branding Basics for Small Business. Dorie’s next book, Stand Out, is now available for pre-order. It’s a book about how to become a recognized expert in your field – something we all need to discover these days in order to gain true professional security.

7 Problems Every Extrovert Understands. Hilarious! And I’m willingly to admit they are all true and have happened to me on my multiple occasions. Introverts in the house: you will love this as well, as you are the saints who put up with us.

How to Increase Your Twitter Engagement. My girl Amy Schmittauer of Savvy Sexy Social creates the most entertaining – and USEFUL- videos about how to use social media more effectively. Her sharp advice can even be found in the 2^nd edition of my book, Branding Basics for Small Business – that’s how much I love her. In this video, Amy shares a little secret for how to tell if you’re doing what you need to do to increase your Twitter love.

Lennon and Samaras Share Title Success With Young Fan: OK, if you missed my post on this a few weeks ago, get ready for your heart to burst out of your chest and your eyes to well up with joyful tears. I showcased this heartwarming video of a young fan getting the experience of a lifetime at the Scottish Premiership soccer match as a great example of how need to make your customers be the hero of your brand – just like Celtic FC did here. The joy in this boy’s eyes says it all.

I’m Not Your Inspiration, Thank You Very Much: The previous soccer video is about making a fan the hero because of his loyalty and not simply because of his developmental challenges. Stella Young was a humorous and tireless advocate for disabled rights. Read more of her story here. Alas, she just came onto my radar this past week when she died at age 32. This TEDx video is a sharp, funny, wise call to arms to stop treating people with disabilities like they are exceptional JUST because they have disabilities and that it is insulting and unfair to treat them that way. Her advocacy and push for change – not her failing body – is what makes her an inspiration. You will crack up at her reference to “inspiration porn!”

Got other videos you love that you’d like to share? Please tweet me the link and I’ll share it out!

Photo Credit: Waferboard via Flickr

Get inspired! 20 of the best branding + business quotes

Posted on December 9, 2014February 17, 2015 by Maria Ross

2015 is right around the corner (seriously?! What the….?!). If you’re like me, you are hibernating in a bit of strategy and reflection mode for what to do with your business or brand in the coming year.

For me, it’s about helping you (and myself) create more marketing with meaning. To find a deeper purpose in the work. To stand out by not trying to reach the lowest common denominator but by inspiring people who are committed to making the world a better place with their ideas, in ways big and small. (ahem…people like YOU!)

Whether you’re focused on your business, book, online platform or non-profit project next year, here’s some inspiration and clarity for you: 20 of the best branding and business quotes out there. Does one resonate with you? If so, write it down and pin it to your computer or desk so you can keep that focus right in front of you.

And please Tweet or share your favorite ones. There’s a tweetable down below for you with mine!

“Content is of great importance, but we must not underestimate the value of style” ― Maya Angelou, Author
“What people want is the extra, the emotional bonus they get when they buy something they love” ―Seth Godin, best selling author, marketer, and entrepreneur
“Our job is to make change. Our job is to connect people, to interact with them in a way that leaves them better than we found them, more able to get where they would like to go. Every time we waste that opportunity, every sentence that doesn’t do enough to advance the cause, is a waste.” ― Seth Godin
“Making promises and keeping them is a great way to build a brand.” ― Seth Godin
“Time, energy and talent can be more important than a budget “― Scott Harrison, founder charity:water
“A business has to be evolving, it has to be fun, and it has to exercise your creative interests.” ― Richard Branson
“Engage rather than sell … work as a co-creator, not a marketer.” ― Tom H.C. Anderson, NextGen Market Research
“Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.” ― Zig Ziglar, American author, salesman, and motivational speaker
“Give them QUALITY. That’s the best kind of advertising.” ― Milton Hershey, Founder of The Hersey Chocolate Company
“Tell a story. Make it true. Make it compelling. And make it relevant.” ― Rand Fishkin, Founder of Moz (Tweet this!)
“The future of business is SOCIAL” ― Barry Libert, Strategic Advisor
“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” ― Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“People change, and so do their aspirations, and so should brands.” ― Laura Busche, Lean Branding
“Make sure you test your brand story’s recipe with whomever you’re cooking it for.” ― Laura Busche, Lean Branding
“Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone’s mind.” ― John Hegarty, Hegarty on Advertising
Your brand is what other people say about you when you’re not in the room.” ― Jeff Bezos, founder of Amazon.com
“Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.” ― Richard Branson, Founder of Virgin Group
“If people believe they share values with a company, they will stay loyal to the brand.” ― Howard Schultz, CEO of Starbucks
“Success usually comes to those who are too busy to be looking for it.” ― Henry David Thoreau, Author
“Entrepreneurs average 3.8 failures before final success. What sets the successful ones apart is their amazing persistence.” ― Lisa M. Amos

Photo Credit: C. Jill Reed via Flickr

Why you are called to create something that matters

Posted on December 2, 2014June 25, 2019 by Red Slice

Do you want to create something that matters?

That sort of seems like a trick question, right? Who says “I’d like to create work that’s superficial, boring, and disposable?”

Nobody, right?

But sometimes we’re reminded about the importance of putting good things into the world by … magazines in the grocery store checkout line.

There I was, three months after giving birth to my son and buying a few groceries in a rare respite outside of the house. As I waited in line, my eyes scanned across the magazine headlines screaming at me from the checkout stand:

“Hate Your Butt? 5 Secrets to A Body You’ll Love!”
“Miracle Cream Erases Wrinkles Forever!”
“How to Be Rich and Powerful…And Work Less Than Three Days A Week!”
“(CELEB) Tells All About Her Life, Loves and Drug Use in Hot New Autobiography Buy it Today!”

A wave of panic flooded over me as tears sprang to my eyes. Frustrated tears. Angry tears.

Was this the world my darling little boy has just entered? This is what he has to look forward to once he learns how to read? Yikes.

Maybe it was post-partum hormones but, really…no. Anyone who knows me knows I have hated hyperbolic marketing and trashy reality TV (worse, people who are famous just for acting like infants) for a while.

And the digital marketing world is no different: people promising riches, 6-figure incomes, and pretty much everything but an evil lair in your own mountain hideaway (although it’s probably out there).

Despairing, I surfed social media when I got home and just felt sicker. All the noise, empty claims, the “Buy This!” and “You Need That!” It seemed everyone was promising people – entrepreneurs and women especially – a pot of gold at the end of their own personal rainbow.

I’m all for optimism. But I’m also for truth and value. For putting in the hard work required to build something wonderful. And many people I know offer such value to their clients and customers every day. You just can’t always hear them above the din.

Then, I finally got it. It’s not about silencing the crazies. They will always be there, promising people the sun, moon and stars, and yes, they will find an audience to believe.

But the more of us who pledge to put something good out into the world, something decent, and thoughtful and true – the more the tide will rise and lift us all up. It’s not about stopping them. It’s about stepping up ourselves and ensuring the stories we tell are honest, the work we deliver is quality and, most importantly, the marketing we create has value and meaning.

We see examples everywhere, if we look hard enough. People like Marie Forleo, Alexandra Franzen, and Jay Baer market themselves and what they offer with integrity, hope, and meaning. These are the ones we should emulate. These are the people we should strive to become.

Make meaning. You owe it to this noisy world to create something amazing and market it truthfully. (Tweet this!)

Who is the hero of your brand?

Posted on November 11, 2014February 13, 2015 by Maria Ross

You can always tell “ego brands.” They are the heroes of their own story, it’s all about them and they could care less about the value, satisfaction or delight of their customers or clients.

C’mon: I KNOW you’re thinking of an example right now!

Great brands like Apple, Starbucks (yes, despite my break up with them), Disney, Nike, Tom’s Shoes, Virgin America, Zappos all make the customer the hero. It’s about their needs, their experience, what the brand says about them as a person.

It’s about delighting the heroes of their story: their customers. (Tweet this!)

Good story structure always has a protagonist facing an antagonist to achieve his or her ultimate goal. Without the conflict, there is no good story. Who wants to read about Cinderella being this perfectly happy young girl who went to a ball and married her prince?

Yawn.

But throw in some mean stepsisters, a deadline of midnight and her unhappy life standing between her and her prince and – BAM – you get a riveting classic.

Your customer is the hero, the protagonist. Their pain points and unmet needs are all the conflicts they face. And your brand is the handsome prince. But never forget that the story is called Cinderella – not The Handsome Prince. It was never really about the prince. The story is about her.

How do you make your customers or clients the heroes of their own story? How do you solve their problems, remove the conflict and utterly delight and surprise them?

This post was inspired by a video I recently saw from Scotland’s Celtic football club – my husband’s favorite team from back home. This young boy is one of the team’s biggest fans and they have adopted him as their own, often having him in the team huddle (click here for the video plus full backstory). This moment will leave you in speechless tears of joy. The brand could have just celebrated its own win that day. But the team chose to share it with their biggest fan. This – THIS – is how you make your customers – your fans – the real heroes of the story.

The Not-So-Secret to Brand Success

Posted on October 28, 2014June 2, 2015 by Maria Ross

There are no magical answers.

A few posts have recently emerged around this theme and when I start seeing patterns, it’s good to pay attention.

Too often, entrepreneurs, solo business owners – and yes, even large company CEO’s – think there is some magical cure to flagging sales, lack of brand awareness, or no clients knocking on the door. And so, they believe the claims like:

“Join my course and you will absolutely achieve six-figure success and prosperity!”

“Issue press releases every week and you will definitely get featured in The Wall Street Journa!l”

“If you place one ad on my site, you will increase sales without lifting a finger!”

And often it turns out these courses, techniques, or masterminds are just fluff.

I’ve had enough. Haven’t you?

There are millions out there who will pay for a quick fix, an easy answer, a way to earn money without putting in the work. They claim it should be easy. Yes, it doesn’t always have to be rocket science, but when was the last time you saw someone achieve meteoric success without any real value, smarts, hard work or talent? I should clarify: lasting success because reality stars who are famous for being famous won’t (I hope) be here for long.

If you want to be a reality star, by all means, go ahead. Godspeed. I on the other hand prefer to use marketing for good rather than evil. I prefer to create marketing that delights, informs and tells the truth. I’d prefer to build a business based on real honest to God value for someone and if I do that for less people rather than duping millions, perhaps I’ll sleep better at night, knowing I created something real, good and valuable in the world.

Yes, your business should bring your joy. Yes, you shouldn’t have to slog if things don’t feel right. I’m all about only doing the marketing activities you enjoy (if they reach your target audience) or at least finding a way to make them enjoyable.

But I’m tired of the modern day snake oil salesmen, aren’t you? Tired of hyperbolic claims, tired of people charging thousands for something that won’t bring real value to a business. Of course, it’s all in the eye of the beholder. And you can only find value if you do the work someone ifsteaching you.

But I guess that’s my point. The not-so-secret to brand success? DO. THE. WORK.

Bring the value. Be authentic, be vulnerable, be unique but the most successful folks I know are finding joy in their business while also providing real value for their clients and customers.

Marketing is not about lying to people. It can be used for good rather than evil (Tweet this!)

Image credit to Jerry Swiatek via Flickr

Raise the bar

Posted on October 21, 2014February 17, 2015 by Maria Ross

It’s not about competing. It’s about ensuring there is no substitute for doing what you do.

Instead of “That’s not our policy” try “Here are some options for you.”

Instead of “We can’t help you” try “Here’s a few referrals for you so you can make things happen. I’m happy to make an introduction”

Instead of “These are all the reasons you didn’t get what you wanted” try “I am so sorry you are disappointed and I should have done better. How can I make it right?”

Instead of “I don’t accept comments on my blog because I only care about pushing out my ideas not how you feel about them” how about “Got feedback? Ping me on Twitter. Or Facebook or…”

Instead of “Here’s why your negative feedback is wrong or our actions are justified” how about “Wow! Thank you for taking the time to show us how we can do better. There must be others who feel like you do who’ve never said anything.”

If you want to create something irresistible, start with listening to what people really desire.

Raise the bar by delighting people in unexpected ways. (Tweet this!)

That’s how you raise the bar. That’s how you stand out. That’s how you create something you can be proud of.

What is one example of how you’ve raised the bar for your customers or clients? Please share in the Comments below!

Photo Credit: Will Clayton via Flickr

Tag: inspiration