“Be yourself; everyone else is already taken.” – Oscar Wilde (Tweet!) What makes your brand, business or creative endeavor uniquely you? When we’re insecure teens, it seems easiest to just copy someone else. At that age, originality is just too risky. Or is it? Let me take you back to 1988. My best friend and I were inseparable. Whether it was busting out dance moves to Whitney Houston’s … [Read more...]
Face forward. Eyes on the road. The one rule you should never forget when chasing your dream.
Years ago, I got into a car accident on Virginia’s George Washington Parkway, just outside of D.C. Morning traffic crawled along on this gorgeous bypass road that runs alongside the Potomac River. I was happily headed to my gig as a Marketing Manager at Discovery Networks (yes, I used to get to put on marketing events for The Discovery Channel, Animal Planet and TLC - before TLC turned into trashy … [Read more...]
Is your brand a “bad boy?” 3 signs you might be breaking hearts
You know the type. They knock you off your feet and you’re hooked. They come on all strong with promises of love. And yet, the reality of dating these bad boys (or gals, for that matter) falls so short of your dreams. They are always late. They never call when they say they will. And they continue to betray your trust and hurt you – but when they do, they always apologize in some grand style that … [Read more...]
Embrace your freakdom: Creating a breakout brand with Kelli Bielema of Shindig Events
I was hit by the hurricane that is Kelli Bielema at a recent Seattle entrepreneur panel which I moderated. Instantly, I fell in love with her vibrant personality and quirky branding for her event planning business, Shindig Events. Her business creates "events that rock your face off" so you instantly know you're not dealing with your everyday event planner. Kellie longs to be a "Froot Loop in a … [Read more...]
Do you judge wines by their labels? An adventure task…
While we are all taught not to judge a book by its cover, let’s get real. I’ve bought books, magazines, scented lotions, household cleaners (how can you resist Method’s packaging?) and yes, wine based solely on how the label looks. I’m a marketing groupie. I admit it. I’m a sucker for cute, clever or crisp packaging. As a former wine writer and still-active wine lover, I know that some gems … [Read more...]
- « Previous Page
- 1
- 2
- 3
- 4
- …
- 8
- Next Page »
