Guest post by Betsy Talbot, author of Strip Off Your Fear: Slip Into Something More Confident. She and her husband Warren write about the 5 Tenets to Live the Good Life at Married with Luggage. They are currently traveling in Asia. Isn't it just a little bit funny that the owner of a site called Married with Luggage is here to talk to you about your personal and business baggage? I thought so, … [Read more...]
How this small biz vodka + sausage + great story hooked us
I LOVE when I see small businesses doing things right. On a recent wine-tasting trip to Woodinville, Washington, we were leaving one small winery (many of the wineries there occupy warehouse park space so it's fun to hit like 12 in an hour) to head to lunch when a sign caught our eye: Project V Distillery & Sausage Co. What? Huh? Distillery and sausage company? "Oh, we have to check … [Read more...]
The myth of the brand facade
Flying back from the Midwest this holiday season, we had some customer service issues with American Airlines. Snarky flight attendants, a ridiculously understaffed gate (one poor soul checking in 3 flights - and re-routing passengers from a cancelled flight - but, wow, she was quite a trooper) Yes, they are going through Chapter 11, yes, the industry in general is taking a beating, and yes, 98% … [Read more...]
A brand wolf in sheep’s clothing
Amen, sister! I am loving this controversial open letter that Sharp Skirts recently posted about ForbesWoman. SharpSkirts courageously indicts this media outlet, even after ForbesWoman named them one of the top ten entrepreneurial sites for women. Putting aside the important point Sharp Skirts makes about this purported "business publication" talking down to business women and assuming all … [Read more...]
How to solve marketing’s moral dilemma
I'm having a moral crisis right now about my chosen profession. Reports are everywhere about how our current global economic crisis has impacted the way consumers spend/save money. Given the scares we've had with a volatile stock market, the collapse of the housing market and troubles overseas, consumers are now consuming less, saving more and paying off their debts. That should be awesome, … [Read more...]
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