So much of what's happening in the world right now is fueled by hate. Division. Us against them. And sadly, some of us are only moved to action when we get angry. Our blood boils, our pulse quickens, and we step into fight mode. Rage can be a good thing if it fuels progress. And Lord knows marketers use fear, uncertainty and doubt all the time to drive people to purchase. But does it … [Read more...]
Can Your Brand Be Aspirational and Authentic?
Marketing gets such a bad rap. Most often, people perceive that it's about lying to people. When we witness soda companies and fast food restaurants conveniently brush aside the negative health effects of their products - or cosmetic companies literally making up ingredient names to feed into the culture's obsessions with youthful skin - well, it can be hard to see marketing as anything but a … [Read more...]
Representation Matters
This month, Ketanji Brown Jackson was confirmed to the US Supreme Court - the first Black woman to be on the bench. A woman with way more qualifications and experience than any of the sitting judges. And yet she had to prove herself over and over, and was subjected to ridiculous questions, biased scrutiny and outright disrespect. Some people may not understand why this is being celebrated, so … [Read more...]
Choose Your Words Carefully
Words matter. How we name or articulate something defines how we see it. We often get lazy and use words in the wrong way (ever heard someone say "mute" instead of "moot" point?). But that can have a profound impact on how effectively we connect with each other. If someone says they "love" you, it should mean something, Yet, I throw around the word "love" all the time whether I'm talking … [Read more...]
3 Lessons for Entrepreneurs – from an Accidental Entrepreneur
I never thought I'd own my own business. But here I am, just celebrating 14 years of Red Slice. Whoa. It's the longest job I've ever had! My corporate career was very successful and I was on a good trajectory. I liked getting regular paychecks, benefits, clear goals and metrics (most of the time!). I thrived on working in teams. For those who want to know the nuts and bolts of how … [Read more...]
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