Here's a lovely little sneak peek at one of the fresh new case studies from the 2nd edition of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, launching April 1, 2014! Lots of launch week goodies and a free teleseminar so make sure you're signed up for The Juice so you don't miss out. Taylor Stich's story below shows you how important it is to know what … [Read more...]
In memoriam: A man behind a brand
The trouble with taking on clients you adore is that you care for them as friends, not just business associates. This leaves you vulnerable and shocked when they are suddenly gone. Last week, one of my favorite clients, Jack Leary, passed away without warning from a heart attack. We're all still stunned and my prayers go out to his friends and family. As CEO of Intersource, LLC, a boutique … [Read more...]
Got goals? 6 resources to get your butt into gear this year
Hello, 2014! How the hell are ya?! Now that you're emerged from your eggnog-induced haze and dusted off the last of the New Years Eve glitter (why does that stuff always seem to stick around for weeks? It's a mystery...) you are ready to tackle the new year. Right? RIGHT?! But what does that mean, to tackle the new year? Sounds so adversarial, as if the new year is waiting to mug you and … [Read more...]
Give thanks + 7 ways to support your fave small businesses!
Gobble, gobble. Turkey Day is coming up. But don't forget the other, more greedy, consumer-driven "gobble:" Black Friday. Kill me. I'm not saying I won't shop online. But you'd have to pay me millions of dollars to drag my butt out of bed at 3 am like a crazy person and wait in line at Best Buy just to save $25. My time's worth more than that. I see those mobs on the news and think, "My God, … [Read more...]
Combining football, business & money into an expert personal brand: A chat with Kristi Dosh
Fall is almost here in my part of the world. Warm sweaters. Pumpkin Spice lattes. And of course…football season! If you know me, you know I’m a huge football fan, both college and pro. I would never call myself an advanced expert, but I know the game, can recognize many ref calls, and, when my husband wants to wind me up for an amusing rant, he’ll bring up the Wildcat formation (while exciting to … [Read more...]
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