Leadership Skills for Global Expansion: A Guide for Business Executives

This is a guest post, by Sam Cortez. She is a freelance journalist and has held previous internships at 20/20 magazine, Marie Claire, the NY Daily News, and Parenting magazine.

Globalization is an exciting strategy that can significantly improve a company’s revenue and brand reputation. It, however, does not come without challenges.

While the company’s structure readjusts to accommodate the new market, its leadership is also required to navigate the new globalized business landscape efficiently.

Since business executives are the primary decision-makers in their organizations, it is recommended that they are equipped with the necessary leadership skills before commencing an international expansion.

What are leadership skills for global expansion?

Most leaders have their education and work experiences in the same country, which means they are more familiar with their home country’s culture and business operations than other nations across the globe.

Meanwhile, companies with a global presence will likely have more than one headquarters. Managing these various offices, along with the cultural diversities, requires a flexible mindset.

Leadership skills for global expansion are a set of soft skills business executives must acquire to effectively handle business operations in countries other than their home countries. They help to manage growth and tackle challenges in the new market.

Below are the skills you need to succeed as a leader of a multinational company:

Strong cross-cultural communication skills

Any leadership role in a multinational company will require working in a diverse workplace with people from different countries and cultures. It is also possible that some people you will be working with speak a foreign language. 

Meanwhile, research states that meaning may get lost in the translation process. This may reduce the effectiveness of information communicated about the market. 

Since it might be tough to learn and instantly understand a new language, using accurate translation services can help. This allows effective communication with workers and customers in other countries where your firm operates.

Excellent networking abilities

Acquiring networking skills is vital for people looking to work in an international business. Landing a new job is no different from taking a new product to market, except that, in this case, the product you are selling is yourself. 

According to experts, over 70 percent of job opportunities are not published; they are landed through networking. 

This skill makes it easier for existing leaders to acclimatize to the new work environment. Networking can offer invaluable insights into the new market beyond what any market research report can indicate.

Effective collaboration

Success in international business requires effective collaboration. The leaders across departments and countries must be able to collaborate. The company must also be able to collaborate with partners in the new market.

It requires the willingness to learn new things and accept others’ views on solutions. As a leader from another culture, you may need to rely heavily on others who understand the new market. This does not mean you are incompetent. It means placing the company’s interest above your ego.

Interpersonal influence

Every leader, irrespective of the size or complexity of the team they oversee, must be able to influence others. 

This skill is even more important for business executives as they might be in charge of pitching to secure funds or present the company’s goal for a new expansion. You need to know what you are doing before influencing others to come on board.

Workers are best productive when they understand the company’s goals and what they can contribute to achieve them.

Interpersonal influence is a result of good professional relationships, which is only achieved when you can command the respect of your team members. People value leaders that treat every member equally. 

Emotional intelligence

Emotional intelligence (also known as EQ) is the ability to understand and manage your own emotions. Emotionally intelligent people can also accurately interpret and influence others’ emotions. 

Many modern businesses value EQ above IQ. Over 70 percent of employers believe employees with high EQ are more likely to stay calm under pressure and manage co-workers with empathy.

There are four competencies you will need to improve your EQ:

  • Self-awareness
    Ancient Greek Philosopher, Socrates, advised, “Know thyself.” Self-awareness is the ability to understand your strength and weaknesses. It also requires you to understand the impact of your emotions and strategic decisions on your team’s performance.
  • Self-management
    Emotions are easier to manage when there are no challenges. Self-management, however, is the ability to be able to keep your emotions in check even when there are challenges that seem insurmountable. As a leader, you are the light of your team; your emotion and body language significantly influence their actions during a hard time. 
  • Social awareness
    Social awareness is the ability to quickly grasp the emotions and dynamics in your organization and new market.
    This is best achieved through empathy, putting yourself in others’ shoes, and understanding why they act the way they do.
  • Relationship management
    This is the ability to influence others. It is crucial for effective conflict resolution. No matter how insignificant, resolving conflicts in your organization as soon as possible is important. Unaddressed conflict can result in gossip and other unproductive activities.

photo: Unsplash

The Power of One

What can one person do?

We often ask this question when faced with insurmountable odds or unfathomable injustice.

In recent years, many are asking themselves that question around how to combat climate change, homophobia, gun violence, or healthcare inequity – you can actually pick about a hundred given the state of our world today.

When I start to lose hope, I remind myself that many of the world’s most successful movements, non-profits, and social enterprises were started by ordinary people. Usually by one person, maybe two people,who saw a need. 

People like….

Shannon Watts, founder of Moms Demand Action (gun control)

Candice Lightner, founder of Mothers Against Drunk Driving

Saint Teresa of Calcutta, founder of Missionaries of Charity

Ian and Brittany Bentley, founders of Parker Clay

Oprah Winfrey (yes, she was once just an ordinary news reporter)

Sojourner Truth

Greta Thunberg, climate activist

Nelson Mandela

And many more individuals I have recently been reading about in the amazing book, Citizens: Why the Key to Fixing Everything is All of Us (highly recommend!)

But then….

This person or those people connected with others to make their vision a reality. They were able to rally like-minded individuals and start a movement.  That is the power of a team.

This is why I am committed to helping every single person understand that their voice matters. When you speak up, you are a magnet for those who see the world the way you do and want to join together with you to solve complex problems. 

If no one person speaks out, others who believe the same thing can’t find each other and make change. (TWEET THIS!)

I have long dreamed about creating a movement called One Dollar DIfference. Donating $1 might not seem like enough on its own to benefit anyone. But what if you can inspire  800,000 people to all donate $1 to cause at the same time? Or each donate one hour of time to a community effort? That is an impact!

Empathy is what enables us to connect and engage each other. To solve these tough problems together. To make a difference. 

Never be afraid to stand up and act as “just one.”. In truth, you rarely are ever alone. You just have to connect with others to have the impact you desire

If you want your team to more effectively bring the ideas of “just one” to life, I can help! Let’s chat about an empathy workshop or talk to boost collaboration, innovation, and performance – and make magic happen!

Photo credit: Guardian ng

The Bear on How to Deescalate Conflict

If you’re not watching The Bear on Hulu, go. Now. It’s the story of Carmen Berzatto, a world-class chef who returns to his Chicago home to take over his brother’s working-class sandwich shop after his brother commits suicide.

My husband and I love it because it’s all about the restaurant business, which we’re kind of fascinated by from a team dynamics point of view (and my husband worked in a hotel and catering kitchen when he was a teen), but the family drama, tension, acting, writing, and how they make Chicago an actual character are everything. As an Italian-American myself, the family dynamics resonate! And I get to enjoy post-college nostalgia, having lived in Chicago in the mid-’90s.

Some episodes are tough to watch. Your heart will race. The arguing will stress you out.  And some are so poignant, you will shed a tear. So much goodness!

Anyone who’s worked in a kitchen before knows the stress and drama. It’s real. And the show helps educate viewers on restaurant slang. One of which we might all want to employ. Carmen teaches his new head-chef Sydney a great signal to help de-escalate conversations when they get out of control.

We’ve all been in those conversations – at work or in life. They start out civil enough, then someone gets offended, the other person reacts, and pretty soon you’re both shouting over each other and no one is listening.  It’s not productive, and frankly, all it results in are bad feelings and a headache.

Carmen teaches Sydney the American Sign Language sign for “I’m sorry” When he has messed up, wants to apologize, or even wants to take the temperature down in a tense conversation, he makes a fist and rubs in small circles over his heart. 

There is one episode in Season 2 when they are arguing about the menu for the new restaurant they are opening. It quickly escalates. And one of them immediately uses the signal to help them both take a beat and reconnect. They are then able to constructively talk with each other again, not at each other.

What signal can you use for yourself – or create with your team – to let each other know that we recognize things are getting out of hand, and we are sorry for our behavior? How can you create a signal to reset the conversation to something more productive to move forward together?

Photo Credit: Mashed

Change is Hard – Even When It’s Good For Us

My son loved his play kitchen when he was a toddler. His toy groceries, pots, and pans came to life for him, so he would bake cakes, fry up eggs, and offer me and my husband dinner, which usually consisted of waffles, a chicken leg, asparagus, and a side of fries – and chocolate milk.

As he got older, he played with the kitchen set less and less. But the thought of donating it terrified him. Especially since his world turned upside down in the Pandemic. One day in 2019, he was in kindergarten, playing with his friends. The next, he was taken home, away from his friends and school, for many, many months – and had no idea why.

As he neared 6 and 7 and he went back to somewhat normal life,  he still clung to what he knew, refusing to make any changes. And that meant we could not give away a single toy or book without drama. Despite telling him we wanted to make room for new toys and games – and bring happiness to another child – he wouldn’t budge. And so the toys collected dust and took up room.

I get it. Change is hard. Even when it’s good for us. Even when it’s worth it.  Even for adults. (TWEET THIS!)

Why?

Change requires us to lead the status quo behind. And that makes us uncomfortable. The status quo is what we know. It’s why moving cities and developing a new routine is hard. It’s also why seasoned leaders sometimes have a tough time embracing a new paradigm of emotionally intelligent and human-centered leadership. Even though our brains know we might land up in a better place, our hearts don’t want to let go. And our brains are wired to exert the least amount of effort on actions and activity – change requires us to think harder again, for lack of a better phrase!

Change means we risk failure. We may not know how to expertly navigate the change. What if we do it “wrong”? What if we cause more harm than good? What if we look like an idiot? What if we don’t know the next right step to take? This often happens to people trying to strengthen their empathy. What if I offend you with all my questions? What if I appear weak? What if someone walks all over me? All valid fears to feel – but also myths about what empathy really means!

Our brains understand the need and desire for change. But it doesn’t make it any less scary and hard.

So I invite you to calm your heart when facing change. We should allow ourselves to feel the emotions associated with it fully. Denying them is pointless and counterproductive. We can grieve the loss of the status quo or our idea of comfort by focusing on all we gain when we change.  And we can seek support as we make the journey – and celebrate achievements along the way by measuring success.

My son has eventually learned the power of decluttering to make room for new interests. He has learned how happy his old toys can make another child. And yes, he gets half the money if we sell the items – no one said you can’t incentivize change!

The only way to live, evolve, and grow is to experience and embrace change. The alternative is to stay stuck and stop learning. And really, who wants that? What is the point of life if you live and work that way?

Photo credit: Magnet.me on Unsplash

How Empathetic Leaders Can Set Strong Boundaries to Avoid Burnout

We are in some tough times. 

Layoffs, Market volatility. For many, returning to work or at least navigating change in a hybrid environment.

Managers are currently caught in the middle. They are feeling pressured from above to get back to delivering stellar results and improving profitability. And they are squeezed by their people, demanding (rightly, after many decades of the opposite) a more human-centered and healthy approach to integrate their work and life. The Pandemic accelerated this movement, and many workers don’t want to go back.

That leaves many leaders stuck – and exhausted.

These folks want to embrace compassionate leadership as a catalyst for innovation, collaboration, and engagement They really do. But how can they do so without losing their own health and sanity in the process? How can they avoid burnout?

The answer is not to give everyone whatever they ask for, nor is it to force you or the team to take on extra work. It also does not mean you become an unlicensed therapist and then slip on your own responsibilities. 

In my new book, I’m developing five pillars to being an effectively empathetic leader while still expecting excellence, setting boundaries, and avoiding burnout. 

Setting boundaries is essential for any leader to prevent burnout and maintain high-performance standards while still caring for their people as…well, people. Here are some strategies that can help leaders set better boundaries at work:

  1. Set clear expectations: Communicate with your team members and colleagues about your availability, working hours, and the time it takes to respond to emails or messages. This will help them understand your boundaries and respect them.
  2. Prioritize self-care: Take care of your physical and mental health by exercising regularly, eating well, and getting enough rest. Find hobbies that keep you in the present moment or simply give you joy, working out a different part of your brain. This will help you feel more energized and productive during work hours.
  3. Delegate tasks: Identify tasks that can be delegated to team members or outsourced to external vendors. And then trust them to do it! This will help you focus on high-priority tasks and prevent burnout.
  4. Say no: Learn to say no to requests that do not align with your priorities or are outside of your capacity. It’s better than saying yes and then dropping the ball! Saying no can be difficult, but it’s necessary to maintain boundaries and prevent over-committing.
  5. Take breaks: Take regular breaks during the day to refresh your mind and recharge. This can include taking a walk, meditating, or engaging in any activity that helps you relax. Schedule them in your calendar, or you likely won’t do them!
  6. Unplug: Set aside specific times during the day when you will unplug from work-related technology, such as email and messaging platforms. This will help you disconnect from work and prevent burnout. Again, scheduling and time blocking this is key.

Remember, setting boundaries is a continuous process that requires self-awareness, communication, and commitment. By setting clear boundaries, you can improve your well-being and productivity as a leader. – and still, be empathetic and compassionate with your team.

Editor Note: I experimented with ChatGPT to initially draft this blog post and then polished it to make it my own. I was delighted to find that many of the concepts I’ll be talking about in my new book, coming Fall 2024, are referenced in this list. While I am always skeptical of AI technologies, I highly recommend you play with ChatGPT for your own content, research, or brainstorming!

Photo credit: Danie Franco on Unsplash

How Your Body Reacts to Mistakes vs. Success

I remember how my body felt when I made those BIG mistakes. Do you? How does your body’s reaction compare to your successes? My mistakes felt a little something like this…..

Panic rising up my chest into my now flushed face.

My stomach somehow dropping to my feet in the opposite direction.

Numb or tingling hands and feet.

The sound of my own heartbeat in my ears.

My eyes welling up with tears.

Success causes a very different physiological reaction than mistakes, doesn’t it?! But which are more valuable to making you the person you are? 

But we often gloss over our successes and stay laser focused on the mistakes because of the trauma in our bodies that those mistakes cause.

In great detail, I can describe all of those heart-stopping mistakes:

In college where I served as my sorority’s Rush chair during a crucial year. I had managed to turn attitudes around and mobilize everyone to work as a team to save the chapter – but screwed up the very manual process for the last round, in essence, dis-inviting maybe about 50-100 women who wanted to join us, with no way to change the decision, leaving our chapter in dire straits and my sisters furious with me.

My first management consulting engagement right out of college, where I spent weeks coding computer-based training, only to press the wrong button the night before our manager needed to compile the code and – POOF- it was all gone.

That brand new marketing job where I was thrown in to picking up on organizing our presence at a very large and important sales trade show. And despite triple-checking requirements and timing because I had never done this before, we completely missed the set-up time, and the VP of Sales had to bail me out.

That time I poorly estimated costs and hours on two of my very first consulting projects, resulting in great money for my subcontractors, but barely enough for myself. 

And SO MANY MORE…

But what I also take away from those mistakes are the lessons learned, like many more famous successful people do. How to perform better. How to pay attention to detail. How to communicate more clearly. How to listen to instructions and ensure I repeat back what’s expected so we are both on the same page.

Those mistakes make me the valuable professional I am today. Without them, I might not be as successful. And they led to so many more wins in my career. Leading a global roadshow. Pivoting brand messaging to boost sales. Speaking on stages about the power of empathy.  Researching and publishing books. Guiding clients to connect and engage through empathy with the stakeholders who matter most.

Your mistakes may cause intense trauma, but they provide the fire that forges the successful person you are today.(TWEET THIS!) Older. Wiser. Sharper. You now know what to do and when to take your hand off the hot stove!

Looking at them that way, is there ever really such a thing as failure?

Photo credit: The Blow Up on Unsplash

Why Can’t Love Be Part of Your Business Model?

Think about your organization’s values for a sec. Oh, and if you don’t have those articulated, we should probably talk

I bet you have values such as integrity, honesty, innovation, fail fast, or others that are similar. Maybe you have something like, Take Risks or Customer Obsession, or even as one client of mine did in the past, Embrace Curiosity – which I always loved, especially as it relates to empathy!

But do you have the word “love” anywhere on that list? Does even the thought of love in a business context make you feel a bit nervous?

While it’s Valentine’s Day and we’re talking about love in all its forms this time of year, I bet you never thought about including that word in any sort of business communications whatsoever. 

Except maybe to say “We love our customers” or “We love a challenge”

Your invitation today is to think about the role love plays in your company’s mission, culture, and success. In the way, you operate with each other. And…to not be afraid of it anymore.

Of course, I don’t mean romantic love. Although I, and a few others, all met our spouses at one particular company I once worked for! I’m talking about love in its truest form.

Last year, I devoured bell hooks’ book All About Love: New Visions, in which she explores the fact that we don’t all have a common definition or construct around love, even though it’s one of the most important human emotions. And that is part of our problem individually and as a collective world. 

This book got me thinking about what I really believe love to be. I’d never really thought that much about it before. And she goes on to talk about how we conflate love with romantic love or caring, or even fondness. 

For those of you who don’t know her, Bell was an American author and social activist, writing about race, feminism, and class. She explored the intersectionality of race, capitalism, and gender, and what she described as their ability to produce and perpetuate systems of oppression and class domination. She published more than 40 books ranging from essays to poetry to children’s books and appeared in many documentary films, as well as being a lecturer. She passed away in 2021 and, to my own detriment, that was the first time I ever heard of her so I began reading her work.

bell writes that Love is a combination of care, commitment, knowledge, responsibility, respect, and trust.” She also states that “To love well is the task in all meaningful relationships, not just romantic bonds.”

Commitment. Responsibility. Respect. Trust. Required in all meaningful relationships. If that doesn’t have a place in organizational culture, I don’t know what does.(TWEET THIS!)

Our workplaces are where many of us spend the bulk of our time. If you add up the time each week, you often spend way more of your waking hours with your work colleagues, clients, or customers than with your own family.

How can love not have a place in those essential relationships?

We don’t have to think of love romantically. We can think of it exactly how bell describes it. Love means caring. It means commitment. It means honesty, respect, and trust. As we break free from outdated models of corporate culture and dysfunctional relationships with colleagues or customers, we can see that love absolutely needs to be part of the equation.

A while back, I wrote a blog post called Choose Love about embedding love into your values and business model. No matter what you do. No matter how big or small your organization. 

No matter who you are, you have influence.  Whether it’s 100,000 followers, a team of 150, or your email list is just your mom and your best friend. 

Whatever you’ve got, use it. 

Never underestimate the importance of your work or message no matter what your role. It may seem trite, but if you can influence or inspire even just a few, then you’ve done your job well.

Now more than ever, in these tumultuous times…when folks are feeling raw, vulnerable and afraid…now is the time to use your voice and choose love – as a leader, as a colleague, and yes, as an organization. 

You can absolutely build love into your values, leadership style, or yes, business model. Like this:

  • Love yourself and be self-confident so you don’t feel the need to bully others or let bullies win over you
  • Love your neighbors and colleagues so that all people can feel accepted and appreciated
  • Love your clients so you can bring real, honest value to them
  • Love your customers so you can make their lives better with your products or services
  • Love your partners so you can create wins  that benefit everyone
  • Love your community so you can collectively pull everyone up together
  • Love your environment so its beauty and nourishment enriches generations to come
  • Love your family and friends so they have a firm foundation to fully spread their own love to others

Here’s what I know to be true: No matter what your religion, nationality, gender identity, or sexual orientation, the only thing that matters is how you show up in the world and love. You are the example when you think no one is watching – because sometimes only YOU are watching, and you want to be proud of what you see.

Same thing goes for your company – maybe you’re not world famous, maybe you don’t think the press will care about you. Or perhaps you think you’re so large that such a personal value doesn’t impact your day-to-day work. I’m here to tell you, that’s not true. It all matters to someone, somewhere, sometime.

Choose love. Start small and practice love with whoever is in your circle of influence right now. If that’s just your family and friends, choose love. If that’s thousands of employees, stakeholders, email subscribers or Instagram followers, choose love.

We’re in this together. But we need to show up in ALL areas of our lives, and business, too. Don’t be afraid to make work personal.  Get aligned. Choose love. 

PS: This post comes from my February Hot Take episode on The Empathy Edge podcast. If you’d like to listen to this post, please click here.

Photo Credit: Michael Fenton, Unsplash IG: @michaelrfenton

Reinvent or Renew in the New Year?

Perhaps a new way to approach your new year’s goals this year is to decide:

Do I want to reinvent or renew?

This question asks you to reflect on how the last year went for you, which is a much more nourishing way to plan for the future. 

As a recovering Type A overachiever, my bulleted list of 35 new goals (tactics, really) wasn’t serving me anymore so I came up with three new ways to set goals.

But this year, I’ve had the privilege of working with one of my besties, women’s coach Jamie Greenwood, who guides ambitious, big dreaming women on how to live life on their terms. And together, we created NOURISH, a unique retreat to approach the new year with more ease and joy. (Please join my email list to know next time we run it!)

Our first step, before blazing into new year goal setting, is to clear the decks and reflect on the past year.

What went right? What am I most proud of from this past year? When did I feel most fulfilled and energized? What do I want to RENEW?

What held me back this past year? What did not align with my values? What actions, habits, or behaviors (or people) did not serve me well? What can I REINVENT?

Not every new year requires a complete personal transformation! If you thoughtfully reflect on the past year, perhaps you can merely turn up the volume on what’s already working for you. (TWEET THIS!)

For me, I’ve reflected on the many years I’ve offered brand story and messaging consulting to both solopreneurs and fast-growth businesses. The work was starting to drain me. For every amazing client that embraced our co-created work, brought it to life, and found tremendous success, others paid me well yet never executed –  and stayed stuck. And that made me incredibly sad.

With the launch of my book The Empathy Edge, I began delivering keynotes and leadership training about the power of empathy as a strategic leadership, culture, and brand advantage.

Eyes sparkle. Flames rekindle. New leadership paradigms emerge. Attendees leave my talks inspired to redefine success, align their personal values with their career goals, and bring humanity back to their work. And I was inspired to do work that helps people be more compassionate while still achieving excellence. Yes, it can be done!

For me and for Red Slice, this new year is one of REINVENTION. I’m adapting my business model to do more of what lights me up and makes a difference.  I am repositioning myself primarily as an empathy speaker, facilitator, and author.

Strategic advisory work (aka, brand strategy and story consulting) will be less of my focus, and only on an exclusive basis for right-fit corporate clients and larger organizations.

What is a right-fit client? Ready and willing to adapt, revamp, do things differently, and embrace empathy in their leadership, culture, and brand engagement.  Ready to connect and engage emotionally to accelerate impact and revenue.

While I will longer promote my SLICE engagements to solopreneurs, I still love supporting ambitious passionate people doing great work.. Existing courses, plus a new workshop and 5-week course will help you craft a winning brand story and strategy – with empathy at its core – to stand out, attract more ideal customers, and grow your impact.

And of course, my content and podcast will continue to inspire you to amplify your impact. Remember my mantra:  Cash flow, creativity, and compassion are not mutually exclusive!

This is a big reinvention for me and for Red Slice and I hope you will join me in redefining success and hopefully, making the world a more empathetic place. Lord knows we need it.

Stay in the loop on all the changes! Be sure you’re on my email newsletter list for the new website launch and for my new Brand Story Breakthrough course coming soon!

 Photo Credit: Kelly Sikkema on Unsplash 

Bridging Political Divides With Empathy

Can we ever bridge our political divides here in the US? Every day, things seem to get worse. We argue over guns, abortion, civil rights, and whether removing state secrets from the White House and locking them in your safe at home constitutes a crime. 

But what would happen if people on both sides could engage in meaningful dialogue? What if we all took personal responsibility to spot the lies by getting curious and doing our homework?

Recently on The Empathy Edge podcast, I  got to talk to a Twitter influencer I’ve been following for some time now, David Weissman. David and I discuss his story and how he grew up only consuming Conservative information and assumed it was all true. How we believed Democrats were trying to hurt this country and the shared values that attracted him to Trump’s campaign in 2016. David talks about how one Twitter conversation with actress and comedian Sarah Silverman sparked his curiosity to dig deeper into the Constitution and pundit claims, where he realized how many fear-based lies he had been told. Having stood in both camps, I ask him what we should know about why the Conservative message resonates with people, and how he thinks we can find common ground one empathetic conversation at a time.

Key Takeaways:

✔️Kindness and civil conversation will go further than name-calling or mudslinging ever will, regardless of which side of the conversational divide you are on.

✔️The magic of empathy is that if we can really deeply listen and understand that we can deeply listen without agreeing with each other, initially, we can at least have a conversation.

✔️People will not always change what they believe even when faced with facts. They have to be willing to change, do their own research, and see things from a different perspective.

TUNE 🎧 IN HERE: https://bit.ly/3f6tn4h

And remember, wherever you are…VOTE! Make your voice heard.

Check out more great guests and conversations about all aspects of empathy on The Empathy Edge podcast. Right here or find it on your favorite podcast player.

More you might like:

Mónica Guzmán: How to Have Fearlessly Curious Conversations in Divide Political Times

Jonni and Maria Go There! Podcast: What the Hell is the Patriarchy?

How to Make Your Voice Heard

 Let’s Talk About A Better Workplace Culture

Seth Godin’s daily posts range from the inspirational to the tactical. The mundane to the philosophical. So when a post punches me in the gut, in the best possible way, it gets me thinking. Which is his goal: Stop existing. Start thinking. Disrupt the status quo.

Recently, he wrote a post called But First, We Need to Talk About. The gist is that what we are willing to talk about gets attention, resources, and energy.  So when we’re unwilling to talk about end-of-life health care costs or oppressive capitalist systems, we can’t change things. Instead, we pour countless hours of conversation into things like political infighting, Tik Tok crazes, or why Kim Kardashian ever dated Pete Davidson (those last 2 are way far out of my wheelhouse)

The realization hit me: This is why I’m talking about empathy at work and creating better leaders, cultures, and brands. I want us to pay attention, yes, but to actually make a change. Transform.

It started out with helping my clients craft an empathetic and engaging brand story, rooted in purpose. And yes, advising them on where they need to walk that talk in their culture, leadership, processes, or habits.  But it’s become a bigger movement to me. One in which we rethink our existing models and narratives of leadership and organizational success.

For too long, we’ve adopted false and binary narratives that you have to choose between humanity and profits. That compassionate leaders cannot also be competitive. That ambition can’t co-exist with empathy and collaboration. That we need to be one person at work and another when we’re off the clock.

Who the hell made these rules? Oh, right, we did. Humans. Our capitalist and industrialized society.

And we blindly bought into this status quo.

Here’s the great news: We as humans have the power to CHANGE those rules. They are not laws of physics that cannot be broken. We made them. We can make new ones.. (TWEET THIS!)

But first, we gotta talk about it. 

We have to talk about what is not working, where we are not being inclusive, and how our business practices might be harming our people or the environment.  We need to admit that profit had been held up above all other concerns for too long.  And that we can have both/and rather than either/or. 

Then we need to talk about how we get there. How we re-establish new rules together. How we create a better workplace culture. How we make the entire for-business system better.

Are you ready to talk to your leaders, teams, and customers about the future of work and the empathy revolution? I’d love to help. Let’s chat about a transformative and provocative talk to kick this into action for your organization tomorrow!