What do you think of when you think of innovation? Do you picture a think tank of experts, crammed into a meeting room with Post-it notes on the wall, formulas on a white board, leftover pizza boxes strewn about, and crazy ideas flying back and forth? When we think of innovation in that way, it can seem daunting. What if I go into a room to innovate … [Read more...]
How You Can Look At Innovation
While all the talk of “pivoting” these days is turning into a drinking game for some entrepreneurs, it’s important to remember one important thing: As a business owner, creator, entrepreneur, it has always been your responsibility to innovate. This is not new. Show me a business that never adapts, and I’ll show you an extinct business. Show me a leader who … [Read more...]
Why Brands Need to Speak Up
With everything going on in our world – from a global pandemic to economic hardship to countless social justice and racial inequality issues, corporate brands might be tempting to adopt a “business as usual” approach and focus only on their products and services. But you can’t. And here’s why. Your business thrives on people. And your employees, customer, suppliers and … [Read more...]
Use Your Platform for Good
Whether you reach 5 people or five hundred thousand. Whether you are CEO of a global brand or an entry-level manager or a solopreneur whose office staff consists of you and a lazy Black Lab who lounges next to your desk all day. Whether you’re a stay-at-home parent, work for a big corporate giant or a small scrappy local business. You have influence. You have a voice. Use … [Read more...]
3 Tips to Differentiate Your Messaging
So often underused, yet so powerful. MESSAGING Sure, messaging might not be as sexy as logo design or digital marketing but nailing your messaging can do more for your brand effectiveness than any other aspect of your brand strategy mix. Many times, I work with successful companies that already have customers and are generating revenue, but they are revamping … [Read more...]
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