Welcome to the You Economy. PS, if you’re a “creative entrepreneur” you’re already part of the movement. At Red Slice, one of my values is that creativity and cash flow are not mutually exclusive. We’re seeing it all around us in the New Economy: people building brands based on a social mission; billionaires supporting philanthropy and profits at the same time – and thousands of small … [Read more...]
Mobile, Mea Culpa and the Brat Pack: 2011 Advertising Trends
Loved this WSJ article by Suzanne Vranica on Monday about the 2011 trends in advertising. Not surprisingly, interactivity, personalization and new technologies lead the pack in what’s hot for 2011. But just as with fashion, there are a few interesting themes emerging (or re-emerging, as the case may be) that might look good on the catwalk this year, but frighten us the next. The trend that … [Read more...]
Philanthropic Giving: Business Model or Brand Message?
As mentioned in a previous post, giving back to the community and maintaining responsible business practices are really hot for consumer loyalty right now. I personally hope this trend continues into perpetuity, as businesses have amazing reach and leverage to make a difference in the world. I pray this is not just a fad. I read a sidebar in the WSJ today about businesses following in the … [Read more...]
What are the brand trends around us?
Just as NY’s Fashion Week wrapped up, I was inspired to pen a blog about the macro-level brand trends I’m seeing – in no particular order. Nothing scientific here, folks. Just some observations from being a brand student – and being the dork that loves a good ad. What are your thoughts to add? Be careful: like fashion trends, if these don’t ring authentic to you or what you actually deliver, … [Read more...]
