Wine is such an experiential brand, I absolutely adore it. Not just for it's lush taste, but no other everyday product in my mind comes close to evoking so much emotion, lifestyle or delight of the senses with one glass clink. There are so many branding lessons we can learn from our favorite wines and how they behave as businesses. Continuing my interview with Alan Baker, Cartograph’s wine … [Read more...]
Follow your dream: Four entrepreneurial lessons from a radio engineer turned winemaker
Back in August, my husband and I stumbled upon a small microwinery and tasting room in downtown Healdsburg, Calfornia, Garagiste, which is a joint venture for two wineries, Cartograph and Stark. Thinking we’d just grab a quick taste and leave, we ended up enchanted by Alan Baker, Cartograph’s wine maker and owner. Alan’s entrepreneurial story is fabulous: He’s a public radio engineer, turned … [Read more...]
Fine wine brands: “Chanel vs. H&M”
Some of you may know I’ve been a freelance wine writer online and in print before. I’m not an expert sommelier by any stretch but I love wine so I was fortunate enough to share the novice’s point of view and land some fun gigs tasting, researching and chatting up wine experts. I often tout that good wine is any wine that you like, whether it costs $10 or $150 a bottle. Recently, I got the … [Read more...]
