While we are all taught not to judge a book by its cover, let’s get real. I’ve bought books, magazines, scented lotions, household cleaners (how can you resist Method’s packaging?) and yes, wine based solely on how the label looks. I’m a marketing groupie. I admit it. I’m a sucker for cute, clever or crisp packaging. As a former wine writer and still-active wine lover, I know that some gems … [Read more...]
Brand Gap: What’s in a name?
More from Marty Neumeier's great book The Brand Gap: What makes a good company name? I love this, as I get asked this question all the time. By no means a naming "expert", I still have put on my branding and creative writing hat for clients on this - for example, coming up with the name for Betsy Talbot's lifestyle and travel blog Married with Luggage (plug: check out her new series on how they … [Read more...]
