If you do not follow social media expert Jay Baer on LinkedIn for subscribe to his Convince and Convert email newsletter, you should check both options out. Recently, I joyfully read the transcript of his Content Marketing World keynote. He delivered it without slides or fanfare and seemed to have just spoken from the heart. His concept of The Mom Test is a rallying cry to marketers and … [Read more...]
Why do you do what you do? Ideas to reconnect with your purpose + passion
Your business is an extension of you. It started with an idea and a hope and problem you were itching to solve. A vision of how you could improve someone’s life, work, relationships, self-esteem or home. For a moment, forget about the features and functions. Forget about the “tricks.” Forget about the bonus materials or free reports or “Act by this date” price promotions or 6-week programs or … [Read more...]
Shared purpose and animated pigs that make you cry
Can an animated ad touch your heart and make you weep? It happened to me during the Grammy Awards last week. Everyone's been talking about the Chipotle 2- minute long commercial that aired. My husband and I were literally turning the TV off and going to bed when it came on and stopped dead in our tracks in silence to watch the whole thing. The killer choice of the mournful Willie Nelson song … [Read more...]
Why do I need a mission and vision statement?
It’s funny how entrepreneurs and employees alike get caught up in the tactical details of their business on a daily basis, but when faced with the ultimate question – why do you do what you do – they seem to freeze up. My theory is that a lot of the meaning behind the company mission is so “feelings-based” that we often find it hard to articulate it in the right words. I help clients copywrite … [Read more...]
Passion plus purpose equals profits
A fundamental advantage that small business owners have when it comes to brand is that they are so close to their customers. Usually, they started the business because of a personal passion or because they themselves felt a need and strived to fulfill it in the market. DRY Soda, a natural soda company, started out when the founder tried to find healthy, natural yet sophisticated beverages to have … [Read more...]
