If you market to women in any way, shape or form, run and pick up a copy of What She’s Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It . Written by three women who run a women’s marketing research firm and have done work for big global brands around the world, it’s chock full of advice on how not to let patterns women show in research lead you to launch a dud. … [Read more...]