If you are fortunate enough to own a sweet little boutique on Main Street or a bustling restaurant along the wharf or a funky pet store in the city’s hippest arts district, I have to admit my jealousy. Brand is just as important to service- providers that survive on a laptop as it is for physical businesses. But there are oodles of possibility for boosting your brand when you have a tangible … [Read more...]
Living your brand – inside and out
I am digging these guys, Incite, who I saw at an American Marketing Association luncheon yesterday. They help companies live their brand inside and out, especially within their operations, HR and employee practices. These are my peeps. As Red Slice always says, brand strategy is something that guides more than your marketing. It can help define the types of people to hire, the sorts of … [Read more...]
