Do you constantly say “yes” to all the wrong things, leaving you absolutely no time or energy when the right opportunities come along? If you’re an entrepreneur and you can’t relate to this, I’d love to meet you. We all worry about saying “no” to business, partnerships and even advertising opportunities. What if this is my one chance to attract a boatload of customers? What if this is the only … [Read more...]
What you never want a customer to say about your business
We’ve talked a lot here at Red Slice about “walking your talk” and living your brand inside and out. Here is one newspaper article quote you never, ever, EVER want associated with your company and brand: “Chevron’s rhetoric and the public image that they put forward is very different from how they’re actually operating.” This is from a recent WSJ article citing Chevron’s new ad campaign. The … [Read more...]
Philanthropic Giving: Business Model or Brand Message?
As mentioned in a previous post, giving back to the community and maintaining responsible business practices are really hot for consumer loyalty right now. I personally hope this trend continues into perpetuity, as businesses have amazing reach and leverage to make a difference in the world. I pray this is not just a fad. I read a sidebar in the WSJ today about businesses following in the … [Read more...]
Why I chose Droid over the iPhone: A college student’s perspective
Guest post by Red Slice intern, Suzi An I traveled to Los Angeles for ten days in early July for a class that I took during the spring and I somehow ended up having my phone stolen five days into the trip. Once I returned back to Seattle, I immediately went to purchase a new phone. I was met with a dilemma: be connected constantly with a smart phone or have a simple phone that performs the … [Read more...]
Monitoring your brand on social media
A big welcome to Red Slice summer intern Suzi An, the author of this guest blog post. Once a brand has been established, it’s easy to forget the importance of monitoring its impact. How do you know if it’s “working” or if the right buyers are responding unless you immediately see a sales jump (not likely to happen immediately). Many business owners and entrepreneurs develop a brand and expect … [Read more...]
