Why You’re Looking at “Time” the Wrong Way

8.23.16 Saving Time (Blog)

We have a funny relationship with time.

When we don’t have enough, we desperately wish we could find more.

When we have too much, we get impatient.

But ask someone “What is your time worth?” and you’ll get conflicting answers.

Entrepreneurs are willing to spend hours on social media, giving away their work for free or banging their heads against the wall launching marketing campaigns that result in zero new sales.

But ask them to spend the time required to make those activities count? Um, sorry. Too busy. Kids. Clients. Launches. Busy work. Errands.

And I’m looking in the mirror here, friend. I do it, too.

Your time is valuable. And that means that sometimes you have to invest it wisely.

Here’s the thing:

If you take a step back and spend the time putting together your brand strategy, getting super clear on your audience and message, developing valuable content, engaging your tribe before selling to them and building a strong foundation, guess what can happen?

You will do less marketing and achieve better results
You will be more consistent and memorable to your audience
You can get better results from fewer marketing tactics
You will stop getting overwhelmed by thousands of decisions
You will stand out from the competition
Your Facebook ads will convert better
Your events will sell out
Your client docket will fill up
Your products will sell
Your message will be heard
You will engage a raving fan base who will hang on your every word
You will win an Oscar! (OK, maybe that’s just in my own fantasy)

Assuming you deliver a quality product or service that people need, of course.

TOUGH LOVE TIME: Please stop wasting your valuable time. Right now. This minute. (TWEET THIS!)

You may think 12 months is too long to master your brand and marketing and slay your overwhelm in my MOMENTUM program.

“Ugh, really? That’s such a long time. I’ve got things to do! Do I have to?”

No, you don’t. You are free to keep spending your valuable time engaging in “random acts of marketing” that don’t work or result in sales.

Or you can spend 12 months with me to build a strong brand strategy and marketing foundation, brick by brick, step by step – all while still taking action each week – so that your precious time (and money) GETS RESULTS.

I’m in a one-year course with this format right now and I LOVE IT. When I’m busy, I just skip the week’s assignment and file it for another time. You can do the same with MOMENTUM. But always, the focus and support keep me moving forward.

You know. It helps me keep MOMENTUM!

We all need to get things done.  But if you want those efforts to be more effective, if you want to engage your audience, end your overwhelm and do more with less, please don’t skip this crucial step.

Make the time, even if it’s not with me.

But, c’mon how much fun will this be?! I invite you to join us in MOMENTUM for a year and see what happens.

I dare you!

 

Image Credit via Flickr

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