I had the best car rental experience of my life last week. And that is a bold statement from someone who worked as a management consultant and in affiliate sales during her career and used to travel up the yin-yang.
I rented through Alamo at the Philadelphia Airport because they were the most cost-effective option on Expedia. What I got was an amazingly friendly, professional and warm experience that far exceeded my expectations. I had doors held open for me at every turn. Everyone I passed greeted me with a smile and a “How are you today?” I’ll admit to being a little creeped out by this at first, as my expectations of a car rental brand are so low that they all look and sound the same. And this is coming from someone who is a Hertz Gold Club member.
Once inside, the gentleman who held the door open for me also ran around the desk to check me in. He bantered with his fellow staffmates as they ran around to get me the GPS I’d requested and then he showed me step-by-step how to set it up. I could tell everyone there genuinely enjoyed their work and each other – and it made me feel like I was in good hands.
Once outside, my car was blocked in by a rental bus. Immediately , two other staff members saw my dilemma and cleared a path for me without me even asking. It was like as soon as my problem materialized, there they were, solving it proactively.
That’s what I’m talking about, people. Delight. Happy, empowered employees who have a clear service mission leads to a happy brand experience for customers, which leads to me talking about this company on social media. Maybe they are helped along by my previous lackluster experiences or the low service bar in the industry - who knows? Who cares? Bottom line is that I’m still talking about them. See how it works? Easy peasy.