Cash flow, creativity, and compassion are not mutually exclusive™
Brand Story Breakthrough
Get Your Story Straight to Attract More of Your Ideal Clients and Amplify Your Impact!
An on-demand course that helps you craft the perfect brand and marketing messaging to get attention, stand out, and ignite sales!
Your Instructor, Maria Ross, has been seen in…
The Tools You Need to Grow Your Brand
You’ll walk away from this course with a clear compelling brand strategy and story to attract more ideal clients and grow revenue and impact!
You’ll have the foundation you need to make all your marketing efforts click and easily flow!
Core Value Proposition
Memorably and clearly communicate what you do, who you serve, and why it matters to them. (And turn it into a killer elevator pitch!)
Website Content
Craft your mission, vision, values and website About Page and Manifesto so visitors clearly understand why working with you is the right choice. And fall in love with your work all over again!
Brand Strategy and Story
The solid foundation that guides all your marketing, content, so you can stand out and close more deals.
Ideal Client
Profiles
Guide all your copy and content so you instantly captivate the exact people you want to serve.
Social Media Profiles
Shine online and build your influence, reputation, and brand. Consistency is key, and you will have all the tools in your toolkit to easily shine.
Create a breakthrough story for your brand
Take the course and get a scalable pitch and story that connects and engages your perfect-fit clients!
Once you get your story straight, you’ll exponentially connect more of the right people with a repeatable, sustainable, and shareable message. You give your biggest fans a memorable script so they can easily repeat it over and over again to everyone they know.
Join me for a 5-module Breakthrough Brand Story digital course to transform your brand strategy, story and business results. You get videos and worksheets to complete on your own time and at your own pace. And the chance to work with me one on one if needed for support as you go.
By the end, you will have a brand strategy and story that stands out, accelerating your revenue and impact. You’ll clearly understand the goals and desires driving your customers. What they want. What they need. Why they need it. You will better attract and convert the right clients to build a healthy business.
Course Curriculum
You’ll get LIFETIME access to all videos and playbooks and can pace your way through in your own time, plus the chance to get discounted one-on-one coaching sessions with me, if you want support along the way.
MODULE 1 / KNOW YOURSELF
Lesson 1: Your Why
Lesson 2: Manifesto
Lesson 3: Your Goals
MODULE 2 / KNOW YOUR CUSTOMER
Lesson 1: Listen Up
Lesson 2: Listen In
Lesson 3: Ideal Customer Profiles
MODULE 3 / KNOW HOW YOU’RE DIFFERENT
Lesson 1: Strengths and Weaknesses
Lesson 2: Spy on Your Competition
Lesson 3: Brand Attributes & Vibe
MODULE 4 / BUILD YOUR MESSAGING PLATFORM
Lesson 1: Positioning What You Do
Lesson 2: Key Client Benefits
Lesson 3: Your Differentiators
MODULE 5 / PUTTING IT ALL TOGETHER: FINAL STORY
Lesson 1: Core Value Proposition & Elevator Pitch
Lesson 2: Website “About” Page
Lesson 3: Company Descriptors and Social Media Profiles
Unlock Your Brand Potential:
Here’s what past students have achieved with these strategies!
“I sometimes get sidetracked with details instead of focusing on the big picture and strategy. This program was the jumpstart to refocus on the right messaging to move my business forward. I loved the digital content, playbooks, and short videos…”
Emilia D’Anzica
Founder and Managing Partner, Growth Molecules
“I really wish I had done this earlier with Maria…it’s one of the best things you can do for your business!”
Guy Bauer
Umault Video Marketing
“We reshaped and aligned our pitch. It was a game-changer for our business. We now have a focused marketing game plan to help us with our business goals.”
Suzanne Paxton
Co-Founder/Executive Producer, Point Studio
“Maria is a wealth of knowledge – generous with her time, kind and extra helpful. She’s a great presenter and fun to ‘play’ with! I enjoyed the short videos and the poignant questions in the workbooks. It was clear there was so much work put into them. It makes it so much easier to answer those important brand questions when there are good prompts. Thank you for welcoming me into your classroom, offering your creativity and expertise, and being as enthusiastic about my brand as I am!”
Bridget Gardner
Founder, Truly Organized | www.TrulyOrganized.com
Who is this Course For?
The course is for business owners, entrepreneurs, coaches, consultants, freelancers, agency owners and corporate marketers who are just launching or have a sound business model but want to scale up and consistently fill their pipeline with more right-fit clients.
And it’s for marketing or PR consultants to help their own clients get results!
Meet Your Instructor
Maria Ross, Brand Strategist, Speaker, Author, Empathy Advocate
My name is Maria Ross, and I’m a speaker, author, podcaster and the founder of brand consultancy Red Slice. I believe cash flow, creativity and compassion are not mutually exclusive. Entrepreneurs and fast-growth businesses come to me to create irresistible brand stories crafted with empathy so they can stand out and better connect with customers.
Thousands of fast-growth companies, entrepreneurs, and small business owners have followed my advice to boost their brand and clarify their unique story. My books include The Empathy Dilemma, The Empathy Edge and Branding Basics for Small Business. And I’m the host of The Empathy Edge podcast.
See, empathy is the key to brand success. Knowing your customers as human beings and crafting messaging that speak their language is the not-so-secret superpower of the best marketers and most successful companies. But HOW do you infuse empathy into your messaging, marketing and business model? I can’t WAIT to show you!
Audiences ranging from TEDx to The New York Times to BlogHer to Salesforce have loved my actionable advice and dynamic keynotes. I’ve got two empathy courses on LinkedIn Learning, and have been featured in and written for numerous media outlets, including MSNBC, NPR, Fast Company, Forbes, The Huffington Post and Entrepreneur Magazine. And I’m a Forbes.com contributor with a column on empathy in business.
I am all about giving back, so when you sign up for Brand Story Breakthrough, you’re not only investing in your success, you’re helping others: 10% of your fee will go to the International Rescue Committee (IRC) helping refugees around the world find security and support. #PurposeAndProfit
Accelerate Your Growth and Empower Your Business with the Brand Breakthrough Course
Unlock Your Business Potential Now! All of this valued at more than $7000, is now yours in this digital format for just $399.
valued at $7,000
yours for just $399
Includes:
5 Online Course Modules with Interactive Playbooks and Bite-Sized Video Lessons
And a step-by-step framework to craft your magnetic:
– Brand Strategy and Story
– Core Value Proposition/Brand Positioning Statement
– Vision, Mission, Values, Manifesto
– Ideal Client Profiles
– About Us Website Page
– Social Media Profiles
RISK FREE Guarantee
While my program is non-refundable, if you do the work and you don’t think you’re learning practical, do-able, and most of all, successful ways to build a breakthrough brand story, then show me the work you did within 14 days of purchase and I’ll refund 100% of your purchase price.
Frequently Asked Questions
Brand Story Breakthrough Program FAQs
The Brand Story Breakthrough Course is a comprehensive digital program that teaches entrepreneurs, business owners, and marketers a step-by-step framework to craft a clear and compelling brand story and strategy to attract more of your ideal clients. It covers topics such as branding strategy, positioning your brand online, understanding your target market, how to leverage empathy in your marketing, how to write copy that gets attention, and more. By the end, you will have a clear, compelling story, strategy, and ready-to-go copy to use on your website, sales pages, and materials.
This course is ideal for entrepreneurs or business owners who are just starting out or those looking to take their existing businesses to the next level and finally get the attention they deserve. Coaches, consultants, freelancers, microbusinesses, social enterprises. Anyone committed to taking action to create a stand-out brand presence and captivating messaging. It’s also perfect for corporate marketers and non-profit professionals who want to learn the fundamentals of brand strategy, messaging, and how to captivate your ideal clients.
There is a one-time payment of $399 for lifetime access to all materials.
On average, it takes about five weeks to complete all five modules in this course. However, you can work through each module at your own pace and adjust your schedule accordingly because you will have lifetime access to the course materials and any updates.
This course is designed for busy go-getters who like to go through materials on your time, at your own pace. When you join the Brand Breakthrough Course you get a steeply discounted offer to book as many 90 minute Brand Booster coaching sessions as you want with Maria for just $299 each ($200 savings). You can use these to get unstuck, brainstorm, review your work, or discuss your business model and offerings. You also will get lifetime access to the course materials and any updates that are made in the future!
Learn A Proven FRAMEWORK for Building a Powerful Brand Presence
Discover How to Craft Authentic and Impactful Brand Messaging to Attract More of Your Ideal Clients!
