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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Telling a story with a label
Love this post by Seth Godin about how simple things like labels and packaging can help further your brand story and customer promise. This is what I mean by finding a unique way to tell your story in every customer touchpoint you have. Some people may just slap a functional label on their product or…
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Brand building vs. random tactics
Somedays, I feel like a salmon fighting my way upstream. No matter how many books are written, no matter how many posts Seth Godin writes, no matter how many times our own lives are touched by organizations doing it right…people still want to think brand is the same thing as a logo or advertising. They…
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Why I (heart) joy…and BMW
Photo credit: orangewheels.co.uk What a treat to unfold my WSJ the other morning and have an 11×11 object fall out. It looked like a color brochure, printed on heavy stock, and folded into squares. The top square said the following: We do not make cars. We are the creators of emotion. We are the keepers…
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