Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Boring is Free. Brilliance Costs Money.
Excellent blog post from marketing guru Seth Godin on being boring. I can’t tell you how many CEO’s do not understand that they are not getting press coverage, not getting response to marketing programs, not generating buzz because they DO NOT HAVE A GOOD STORY TO TELL. Announcing your latest product release or a new…
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Get Your Brand Strategy On
As I always preach, brand is not just your logo. It is the core of your business and all decisions – marketing and otherwise – stem from it. A strong brand strategy is the key to making all those other business decisions – and for ensuring you don’t waste time and money on useless marketing,…
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Red is the New Orange
How happy was I to read in today’s Wall Street Journal that, when it comes to advertising design, red replaces last year’s orange as the color of choice? This makes Red Slice very glad indeed. Other useful tidbits on what to expect with 2009 advertising: Shorter ad formats – 15 second spots have been around…
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