Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Does your brand need a facelift?
Does your brand need a facelift? Read part 2 of my interview with marekting consultant and social media expert Sima Dahl (@simasays). We dish about what you need to consider when refreshing your brand and when you should do so. Would love my designer comrades to weigh in on the following conundrum: One extra point…
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Shattering Small Biz Branding Myths
Thanks to former colleague and marketing consultant Sima Dahl for our interview on her Expert Business Source blog. We sat down to discuss the top 3 branding myths that hold small business owners back from creating a meaningful, authentic and powerful brand promise for their customers: #1: Branding is expensive#2: Branding is hard#3: Branding is…
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Strike 2 for PepsiCo
Pepsi’s sales of Gatorade are down, despite the launch of a very expensive and, frankly, self-indulgent marketing campaign. That makes two marketing missteps for the beverage giant, after their February packaging debacle with Tropicana (listen to this NPR interview about it with friend of Red Slice, Scott Montgomery of BaM Advertising). I would not want…
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