6 reasons to thank your clients + how to do it

We all need to thank our customers and clients for making us successful. But if you’re not sure when it’s appropriate or how to do it with panache, take a tip from today’s guest columnist, tech geek + website wonder woman Alison Monday of Tiny Blue Orange. Alison is my right-hand web woman and she has mad digital skills and signature style. Today, she shares 6 ideas for when  you can say “thank you” to your tribe members – and a unique way she made her thank you’s stand out. At Red Slice, I like to send chocolate covered cherries because, remember:

A thank you note/gift is yet another customer touchpoint you have at your finger tips to convey your brand. (Tweet this!) Make it count.

Showing Gratitude

One of the easiest + most impactful ways that you can make your clients + contacts feel loved is by showing your gratitude. It only takes a few minutes to put together a hand-written note + mail it via snail mail. And the amount of joy it will bring to the recipient is exponentially greater than the time you invest in sending a card.

One Extra Step

Since hand-written cards are a big part of my weekly task list, I wanted to make something special for my clients + vendors that would add just a little bit more love to an already wonderful gesture.

It didn’t take me long to decide that getting my 101 pound dog + office mascot, Brutus, to “sign” the cards by painting his paw {with non-toxic paint} + stamping them was the perfect idea. He really doesn’t mind the signing process since he gets lots of treats during it + I know that most folks don’t expect a 4″ paw print on a thank you note they received in the mail.

Necessary Supplies

In order to set myself up for being able to easily write out thank you cards, I purchased an assortment of pretty + funny notecards, made a few of my own, bought a pack of stamps from the post office + some new ink for my return address stamper. That way I can spend a little bit of time expressing my gratitude each week + almost no time at all adding the address info and stamp.

Reasons to be Grateful

You can send thank you notes for a number of reasons when working with a client, but below are just a few ideas to get you started –

  • Right away after your initial call/consultation
    {“thank you for reaching out or considering working with me”}
  • Unexpectedly during a project if you haven’t officially thanked them yet
    {“I’m so grateful to be working with you”}
  • With an order they placed for a physical product
    {“thanks for your order, we hope you love…”}
  • When a project is complete/launches/etc.
    {“it was such a pleasure to help you + your biz”}
  • If they referred you to someone that reached out
    {“thank you so much for your kind words + praise”}
  • For sharing your product or service with their followers or fans
    {“you didn’t have to promote my latest program, but it means the world to me that you did”}

And, of course, expressing appreciation isn’t just for business. I made sure to purchase some non-branded cards with my business ones so that I can thank my friends + family throughout the year too.

In what ways do you show gratitude or give thanks to your clients, followers + fans? Leave a comment below with something that you already do to show your appreciation or something you’ll start to do right away. I can’t wait to read what you come up with!

Learn more about Alison Monday and her website wizadry at tiny blue orange


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