Branding Basics for Small Business

Maria Ross makes it clear that branding isn’t just for big companies, rich companies, or consumer companies. It’s for your company. In a single readable volume, she shows you how to separate yourself from the pack and win.

Match your authentic purpose with the courage to serve only the right customer (not any customer). That’s the essence of a successful business you will fall in love with. Maria’s book is the recipe for getting there. Dig in!

Maria Ross cuts through the fluff and explains why strong brands are built on customers’ experiences and not on huge advertising budgets. Complete with real examples from top companies, this book is a roadmap leading small businesses and entrepreneurs in the right direction.

Creating content that captivates customers, differentiates your organization and drives sales is vital today. But the first step is getting crystal-clear on your brand strategy. Before you dive into the tactics to produce random acts of content, read this book!

(This book) is a wise and recommended read, not to be missed by any small business.

Such a wide and clear scope on what makes successful brands so—successful. Great coverage. And great inspiration to be true to your values and think big.

Any organization looking to be more successful and get to the next level will benefit from the smart insights and fascinating, real-world stories in this book. Building a brand isn’t easy, nor is managing an existing brand’s reputation—especially in this time of online reviews and social media wildfire. Whether you’re trying to figure out what a brand is, thinking about rebranding, or ready to blast your brand full speed ahead, Maria cuts to the chase and tells you everything you need to know. This is invaluable for everyone, especially organizations with limited time and resources that need results–fast.

As someone who has worked with thousands of small businesses, I have seen the lack of a clear, focused brand strategy cause people to waste time, energy, money, and to flounder in the marketplace. Never fear, Maria breaks down branding so that anyone with a business, or who is thinking of launching a business, can understand why an investment in branding is make or break for creating a thriving business. Don’t launch without it!

With Branding Basics for Small Business, Maria Ross offers a clear + compelling definition of what a “brand” really is: Your company’s reputation, personality, and reason for being—all rolled into one package. If your “package” is less than phenomenal — or long overdue for a re-boot — this book is a little treasure. Dive in.

So many small businesses and entrepreneurs are intimidated and overwhelmed by the concept of branding. What is it? Where do I start? What does it even mean? Maria Ross breaks down branding into easy, doable steps and her writing is engaging, fun and jargon-free. This is a must-read for anybody who’s struggling with who to market to and how to reach them.