We’ve all seen it – and maybe done it. We spend money on lawyers or accountants to build our business the right way, but when it comes to something like a logo or a website, we think, “Why, my neighbor’s teenage niece knows how to use Illustrator! Maybe she can do my logo for free.” Or, “I just need to get a simple website up. Let me just slap together a DIY template and get the page up and … [Read more...]
Planning for a successful 2010
In the crush of the holiday season, marketing execs and business owners are in the throes of planning for 2010. What can you do to keep your sanity while building your marketing plan? Here are a few tips to stop you from going postal. Remember your Goals: I know, I know. We all fall down on this one. But think about your realistic goals for the year and your stretch goals. Revenue, number … [Read more...]
Screening Sales Leads for More Productive Reps
Let me put my B2B marketing hat on here. I recently chimed in on a Linked In discussion about leveraging outside firms or inside sales teams to help set appointments/screen leads for experienced sales reps. I have used both methods to great success - and a few failures - and want to share them with you. Some of this could apply if you sell consumer products via direct sales reps as well. Many … [Read more...]
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