What do recovering from a brain aneurysm and branding have in common? Quite a bit, it turns out. Recently, I got the wonderful opportunity to share my dramatic story at a Women Business Owners luncheon and I promised I’d post the lessons here for everyone. This will be a seven-post series. In 2008, at the age of 35 and shortly after starting my own business, I was struck down by a ruptured … [Read more...]
Do you know how to make the “Switch?”
Think you don’t have the power/budget/influence to make change happen on a large scale? Think again. I absolutely devoured Chip and Dan Heath’s latest book, Switch. I was a huge fan of their book Made to Stick, which presented a framework for how to create messages that people remember, engage with and act upon. Switch kind of does the same thing for change: it provides a framework for how to … [Read more...]
Do you have a healthy real-time culture?
If not, you’d better, according to Jay Baer. He wrote this great post about five signs that your culture is fit for prime-time in the new order of things. Biggest takeaway? The need for speed. Having an aligned culture that embraces diversity, failure and new ideas means you fail fast, fail often and succeed even more. The most successful entrepreneurs I know constantly beat this drum: Fail fast, … [Read more...]
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