Guest blog post by Red Slice intern, Suzi An. It’s 2 a.m and my boyfriend and I decide to do some late night grocery shopping. Normally, I shop at Whole Foods where I buy the same brand of whole-wheat sunflower bread. But because they close at 10 p.m., I ended up walking down the street to QFC. “Suz, come look at this.” Roger is awkwardly holding a loaf of bread with bold colors on the … [Read more...]
Passion for your brand = passionate customers = more $$
I know someone who absolutely loves her job. LOVES it. Even though she'd appear to be in one of the most boring industrues known to man, she talks about customer relationships, and solving problems, and being mentored by her boss. She's like those ITT Tech commercials, where the graduate talks about how their new career has changed their life, given their family hope for a brighter future, enabled … [Read more...]
What you can learn from Virgin America
OK, I have a major brand crush on Virgin America. Huge. I swoon when I see their logo at the airport, thrill when I’m able to fly them on quick trips down to San Francisco, and dream about hanging with Richard Branson over cocktails sometime. I talk about them a lot in my new book, Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget. There’s a lot you can learn … [Read more...]
C’mon baby, light my (entrepreneurial) fire
How's your cashflow and your mojo? Does your vision match your reality? Does your brand match your soul? Danielle LaPorte can help you answer these tough but important questions so you can make your business dream a reality. I’ve loved her brazen and authentic style ever since we first met a few years ago on a client project. I’m thrilled to talk to her in today’s Ask the Expert about her new … [Read more...]
