Many of you count on me for strategic branding advice, juicy stories and tough love practicality. Now I’m hoping I can count on you! We’ve all seen the shift in book publishing these days with more power than ever in the hands of authors – and their loyal fans. Social media rules. Referrals spur action. In my role as storyteller, I recently wrote a book called Rebooting My Brain: How a … [Read more...]
What does inspiration mean to you? A stroll around Pinterest
What inspires you? And not just what, but in which form? Is it words, photos, paintings, people, acts of human kindness? Do you look for different types of inspiration for your work versus for your life? I decided to do a search of "Inspiration" on Pinterest, the newest social media phenomenon sweeping the world. It's essentially where people or brands create giant online moodboards for … [Read more...]
How to be your own Juliet with Alexandra Franzen
Storytelling and branding (PS, same thing) are all about articulation. The sublime act of phrasing something to evoke just the right reaction at just the right time from just the right people. No one does this better than today’s Slice of Brilliance guest, writer Alexandra Franzen. I’m biased, because this “Promotional Wordsmith & Personal Scribe” – her words – helps me with my own brand … [Read more...]
What stage are you in?
Traveling home for the holidays, I watched a charming little indie comedy/drama called Beginners. The title refers to how we all act when dealing with relationships. The film is about how "deeply funny and transformative life can be." And one part in particular struck me as truly profound. Hal (Christopher Plummer) has passed away from cancer and as his commitment-challenged son Oliver (Ewan … [Read more...]
The “brand” of Women: Who’s responsible? What can we do?
Last night, a therapist specializing in women and families told me girls as young as 8 years-old are dieting. That's right....8. When I was that age, I was worried about completing my Strawberry Shortcake doll set. What the hell is happening?! In the last few months, I've had my eyes opened to how the "brand" of women is represented in our world and it's caused me some concern. It's my … [Read more...]
