This is an excerpt from my new book, Rebooting My Brain: How a Freak Aneurysm Reframed My Life (2012, Avail in Kindle and Paperback). I invite you to apply this to your life...and your business. Enjoy! It seems “bucket lists” are all the rage these days, and the trend cropped up even more in the year following my aneurysm. Coincidence? I’m not sure if this term had been around for a while or … [Read more...]
Innovation Recipe: Think Less + Bitch Less = Create More
You won't get to marketing innovation with rules, mandates, 25 must-do exercises or management rah-rah sessions. We need to innovate on an individual level before we can contribute to the team before we can contribute to the company before we can contribute to our customers and the world. A culture of innovation can be encouraged top-down but it needs to also build from the individual-up. Today's … [Read more...]
Prove the power of the tribe: Please help inspire and educate
Many of you count on me for strategic branding advice, juicy stories and tough love practicality. Now I’m hoping I can count on you! We’ve all seen the shift in book publishing these days with more power than ever in the hands of authors – and their loyal fans. Social media rules. Referrals spur action. In my role as storyteller, I recently wrote a book called Rebooting My Brain: How a … [Read more...]
What does inspiration mean to you? A stroll around Pinterest
What inspires you? And not just what, but in which form? Is it words, photos, paintings, people, acts of human kindness? Do you look for different types of inspiration for your work versus for your life? I decided to do a search of "Inspiration" on Pinterest, the newest social media phenomenon sweeping the world. It's essentially where people or brands create giant online moodboards for … [Read more...]
How to be your own Juliet with Alexandra Franzen
Storytelling and branding (PS, same thing) are all about articulation. The sublime act of phrasing something to evoke just the right reaction at just the right time from just the right people. No one does this better than today’s Slice of Brilliance guest, writer Alexandra Franzen. I’m biased, because this “Promotional Wordsmith & Personal Scribe” – her words – helps me with my own brand … [Read more...]
