It’s all well and good for us to talk about having a strong brand story. But that’s only part of the “story” (pardon the pun). Whether you are a one-person consulting business or a 1000 employee technology player, there are 3 phases to brand “storyhood” that must all be addressed in order to have real market impact – from hiring the right people to attracting the right customers or … [Read more...]
Stuck? 4 questions to summon your inspirational muse
Everywhere you look these days, it seems inspiration is on everyone’s mind. Inspiration for your business, your family life, your soul. Heck, inspiration to help you find – and make – meaning in your world. I’m currently working with two clients who are all about inspiring others in unique ones: one teaches mindfulness principles so that manic people can take a breath, shift perspective and … [Read more...]
Leprechauns, Charms and the Space to Make Magic
I took two weeks off for vacation and prepped everything in my life for a work detox. I call it a “work detox” not a full-on digital one, because I specifically set things up to take a break from work email, while still enjoying personal connections via social media: Coordinating a meetup with a friend via Twitter. Posting pics of my sweet babe playing among neon lights at London’s Museum of … [Read more...]
3 Crafty + Creative Ways to Set Goals
Are you tired of goal setting? Confession time: I’m kind of over it. This, from the woman who used to lay out her new year’s goals in nice neat bullets, organized by category: Fitness, Career Travel…I even had a category for Fun. The woman who makes lists and loves to be measured, assessed, graded. “You’ve never met a test you didn’t like,” says my husband. Yes, I’m a recovering goal … [Read more...]
The problem with perfection
I have seen too many smart, savvy, brilliant people let their ideas die on the vine because they want to do something that many of us think is admirable. And it should make all of us angry and sad: They want to be perfect. All the stories that people need to hear. All the talent that could make the world a better place. All the benefits customers and clients are aching to achieve. None of it … [Read more...]
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