What do recovering from a brain aneurysm and branding have in common? Quite a bit, it turns out. Recently, I got the wonderful opportunity to share my dramatic story at a Women Business Owners luncheon and I promised I’d post the lessons here for everyone. This will be a seven-post series. In 2008, at the age of 35 and shortly after starting my own business, I was struck down by a ruptured … [Read more...]
Better get your “content on”: you must read this book!
The rules of marketing have changed. I am seeing more and more evidence that bigger companies do not get what small, strappy entrepreneurs have figured out. The way we need to reach, connect and attract customers has fundamentally changed. Recently, I got to speak to two good friends who are both marketing execs at Silicon Valley tech companies. Their stories sounded identical. They have crafted … [Read more...]
Why do I need a mission and vision statement?
It’s funny how entrepreneurs and employees alike get caught up in the tactical details of their business on a daily basis, but when faced with the ultimate question – why do you do what you do – they seem to freeze up. My theory is that a lot of the meaning behind the company mission is so “feelings-based” that we often find it hard to articulate it in the right words. I help clients copywrite … [Read more...]
Ask the Expert: Author Maria Gamb on how to be a leader, what corporations are doing wrong and how to influence your world
Healing the Corporate World. Doesn’t that just sound inspiring? It sure did to me, when Maria Gamb and her book of the same name recently crossed my path. Maria reached out to me when she saw a promotion I ran for my book and we promptly connected over being first time authors - and sharing the same name. So who is Maria Gamb? She’s a former Fortune 500 trailblazer who served for … [Read more...]
Why me? Why NOT me?
In our personal lives, we ask the first question a lot: Why did this tragic event happen to me? Why do I have to suffer fools? Why does it always rain when I forget my umbrella? But as professionals, business owners, entrepreneurs and executives, we bring this same attitude to work with us: Why would anyone publish my book? Why would anyone buy this product? Why would new clients sign on with … [Read more...]
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