New baby. Extended sabbatical. Major health crisis. Six months abroad...heck, years abroad. People ebb and flow out of big businesses without a peep. But when you're a business of one - or even five - who's left steering the brand awareness ship while you go island hopping? I had my major health crisis just 6 months after launching my own consulting business. You know what happened? Well, … [Read more...]
How you like me now? A chat with Michelle Tillis Lederman
We all say it. We want to work with people we like. But can it really be this easy to conduct business this way? Can we focus on networking with the people we like and with whom we genuinely connect versus just the "right" people? Michelle Tillis Lederman says yes - in fact, it's better for your work and career in the long run? Today we dish about likeability, how to be more concise and three … [Read more...]
How to be your own Juliet with Alexandra Franzen
Storytelling and branding (PS, same thing) are all about articulation. The sublime act of phrasing something to evoke just the right reaction at just the right time from just the right people. No one does this better than today’s Slice of Brilliance guest, writer Alexandra Franzen. I’m biased, because this “Promotional Wordsmith & Personal Scribe” – her words – helps me with my own brand … [Read more...]
Widows, Champagne and Entrepreneurship: Learn from Veuve Clicquot
If you think small, family-owned businesses have it rough right now, step into Veuve Clicquot's (The Widow Clicquot's) shoes in this dynamic book, The Widow Clicquot: The Story of a Champagne Empire and the Woman Who Ruled It. Talk about an "entrepreness" with moxie to spare. … [Read more...]
Reboot and Reframe: Branding lesson for life #6: FACE THE FEAR
Building a business is scary. And building a breakthrough brand is even scarier. An in other breaking news, spinach is green and red lights mean you should stop. Everybody wishes they were Apple. They wish they could just be so hip and cool that no matter what new products they roll out, people will line up for miles just to own one. They wish their own brands would have that “hipness halo … [Read more...]
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