I had the best car rental experience of my life last week. And that is a bold statement from someone who worked as a management consultant and in affiliate sales during her career and used to travel up the yin-yang. I rented through Alamo at the Philadelphia Airport because they were the most cost-effective option on Expedia. What I got was an amazingly friendly, professional and warm … [Read more...]
C’mon baby, light my (entrepreneurial) fire
How's your cashflow and your mojo? Does your vision match your reality? Does your brand match your soul? Danielle LaPorte can help you answer these tough but important questions so you can make your business dream a reality. I’ve loved her brazen and authentic style ever since we first met a few years ago on a client project. I’m thrilled to talk to her in today’s Ask the Expert about her new … [Read more...]
How to bring branding “home”
I had the pleasure to interview Josh Levine of Great Monday recently for my upcoming book, Branding Basics for Small Business (due out in late Spring/early Summer 2010). Josh will also be my co-panelist at Branding Inside Out on Feb 18 in San Francisco. We talked a lot about how to make branding real and relevant for business owners and execs. His firm has the exact same philosophy as Red Slice … [Read more...]
